Find and acquire more customers with Purchase Behavior Targeting

Purchase behavior data bridges the gap between your existing customers and a vast, potential audience for your product. The right data insights, based on analyzing consumer spending, will literally find your next paying customer.

By applying AI technology to millions of transactions flowing through the platform, Bango delivers insights that enable you to acquire and retain more customers, growing revenue across your business.

Machine learning is used to analyze source data across millions of subscriptions, offers and payments, identifying compelling purchase behavior patterns and high intent segments to boost campaign conversions.

Bango data insights focus on growing your marketing success in four ways:

Increase the number of paying customers by focusing marketing activity on new users that are most likely to pay for a product or sign-up to a bundled offer
Convert users that respond to offers, but do not complete the sign-up process or have not succeeded in making their first payment
Re-engage users that have stopped subscribing or have become inactive
Attract direct marketing by third-party merchants, which builds your customer base and increases activity across all users

In today’s competitive marketing environment, industry-wide purchase data holds tremendous value, providing insights and benchmarks that can:

Unlock new audiences of customers that pay
Increase conversions from offer to purchase
Provide valuable insights for refining your marketing strategy

Access to this data is just one piece of the puzzle. The real magic lies in translating it into actionable insights that generate incremental revenue. Bango technology harnesses the power of purchase behavior targeting to bring more paying customers to your subscription bundling campaigns.

NEXON have increased ROAS and decreased CPI by targeting our campaigns with Bango Audiences.

Bango Audiences use purchase behavior targeting to get our ads straight to payers. This has proven to be a powerful tool in NEXON’s paying user acquisition strategy which we are applying to an increasing range of titles and acquisition campaigns.

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With Bango Audiences, the innovation is targeting users who have paid for similar content that is outside of your existing user base, so you are adding new users who can and do pay, creating a step change in campaign conversion rates.