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EA Mobile

Electronic Arts, the leading global interactive entertainment software company, uses Bango to bring the same successful browse and buy experience offered on their PC internet site to the EA mobile site.

How Bango helps

  • Provides optimized, targeted billing options adapted for each mobile handset
  • Reporting and metrics with particular emphasis on smartphones
  • Enables payments to credit cards and to the customer’s phone bill, depending on location and network factors and prior customer payment history
  • Ensures customers connecting via Wi-Fi and other “off network” connections can still charge their EA mobile games to their phone bill
"EA Mobile remains the top publisher with $49m Q1 revenues and beat its fiscal year 2009 target. It has consolidated its position as the number one global mobile games publisher. Backed by a strong slate of releases for the iPhone, and the continued success of its games for operators’ portals, it achieved $49m revenues in Q1 2009"
Jack Kent
Research Analyst, Screen Digest

Touchnote

Touchnote is a digital greeting card company that enables people to create and post cards using their mobiles from anywhere in the world.

Consumers can create the cards, personalise them, using their own photos or photos from the Touchnote gallery. The service launched in 2009 and is proving to be very successful amongst mobile users. Touchnote is available on mobile via the Nokia Ovi Store and the iPhone App Store.

How Bango helps

  • Provides in-app billing to Touchnote users, allowing them to pay on their phone bill, by credit card or PayPal anywhere in the world
  • Develop a new revenue stream by allowing Touchnote to sell postcard credits to users directly from within the application
  • Provides an optimized mobile payment experience
  • Give a consistent operator billing experience to phone users who connect via Wi-Fi
"In the world of mobile commerce in-app billing solutions are very limited. A quick and simple integration with Bango Payment has allowed us to give our Touchnote customers the speed and convenience of familiar operator billing. By using Bango Payment’s new technology we provide our customers with a slick and consistent payment experience that delivers higher conversion rates."
Raam Thakrar
CEO of Touchnote

mjelly

mjelly is a directory of mobile content services and apps, which helps find mobile web sites, and free mobile software for the phone. It provides a free applications download service for a wide range of phones such as Nokia, Sony Ericsson, and Motorola.

How Bango helps

  • Provides mobile analytics to their mobile site m.mjelly.com, with accurate data on unique visitors
  • Build a profile of users – their country, network, handset
  • Understand which content is popular so the site navigation could be adjusted to boost content uptake
"It has to be said Bango Analytics absolutely rocks! Knowing which content was popular and seeing how people navigated the site has given us a great insight into how to optimize it in the future."
James Cooper
Owner of mjelly

Dada

Dada S.p.A. is an international leader in Community & Entertainment services for web and mobile. The company is listed on the MTA market of Borsa Italiana (DA.MI). Its Dada Entertainment business operates in North America, providing market leading music entertainment for consumption on mobile phones.

How Bango helps

  • Enables the expansion of their popular web music sites to music fans browsing from mobile phones
  • Provides fast and secure operator billing for their subscription services across the US
  • Provides a complete picture of users coming to their mobile site so Dada can match users’ interests and reward loyal customers
  • Maximizes conversion rates and provide detailed reporting of transactions and revenues across the user base
"We already help our community of music fans and artists to benefit from a great Web 2.0 experience. We want to bring this experience to mobile and thanks to Bango’s seamless mobile billing platform, we can do just that. Through our mobile site our users can interact and consume mobile content from our extensive catalogue of mobile content."
Massimiliano Pellegrini
CEO of Dada Entertainment

Gameloft

Gameloft is a leading international developer and publisher of video games for mobile phones and is number two in the market today. Established in 1999, it has emerged as one of the top innovators in its field. The total number of games-enabled handsets is anticipated to exceed four billion units by 2012.

How Bango helps

  • Provides unique technology to drive new sales through search marketing and mobile advertising
  • Develop a new revenue stream from the sales of games outside of the operator portal
  • Measure the success of marketing campaigns and reinvest into campaigns where there’s a high ROI
  • Charge for content within the payment flow so users coming from search pay and download in one quick step
"We are very happy to have signed this partnership with Bango. We're witnessing a big evolution today in terms of WAP usage and Bango is a good partner to work with for mobile billing."
Houssain Elguertit
B2C Development Manager at Gameloft

Flirtomatic

Flirtomatic is a mobile “meet and make friends” social network that allows people to meet, chat and flirt with others via a sophisticated mobile website. The service launched in the United States in 2009 and is proving a big hit with American consumers, especially iPhone users.

How Bango helps

  • Provides mobile billing to over 150 million US subscribers, enabling Flirtomatic’s American customers to enjoy premium as well as standard features of the service
  • Develop a new revenue stream by bringing their mobile service to users in the UK and Europe, with optimized mobile payment experience
  • Provides an optimized payment experience to iPhone, BlackBerry and other customers using high-end smartphones
"An increasing number of our customers are using smartphones and connect via Wi-Fi to access mobile content. With the new Bango Payment technology we can now give them the speed and convenience of familiar operator billing which helps greatly to increase our potential revenues."
Mark Curtis
CEO of Flirtimatic
Previous / Next
  • EA Mobile
  • Touchnote
  • mjelly
  • Dada
  • Gameloft
  • Flirtomatic

What Bango can offer you

We work closely with our customers and partners to deliver the best mobile billing and analytics solution that will help them market and sell more mobile content and services. Through our innovative products, we have helped thousands of brands become successful on mobile.

Bango Payment delivers more successful transactions with higher conversion rates that give bigger profits.

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