Bango mobile analytics

. . . independent analytics in real time

Bango mobile analytics is the fastest way to get the data you need to make the best business decisions about mobile. Whether you are refining your website, improving the return on your mobile marketing or strengthening customer relationships, only Bango gives you all the facts at the time you need them most.

Analytics screen shots

Features and benefits

• Site analysis - measure and improve your website for mobile traffic
• Campaign analysis - measure your ROI using independent data
• Unique visitors - how many people are visiting your site?
• Real time - see your results as they happen, not after the fact
• Geo-locate your visitors by country
• Operator identification - including virtual networks (e.g. Boost)
• Handset information - make, model and features
• Compare goals against your campaigns and web pages
• Industry compliance with all mobile advertising and search companies
• Powerful APIs - integrate live data with your own products, tools or site
• Quick and easy to integrate - simply add a line of HTML code

Traditional web analytics cannot accurately detect and measure your mobile traffic - only Bango Analytics gives you all the mobile facts. Add mobile analytics now and see for yourself.

If you wish to charge for content, then we recomend you choose Bango Payment (this includes analytics functionality).

Case studies

AdEye uses Bango to measure the success of billboard advertising campaigns for Sony Ericsson.

Tapatap tracks advertising campaigns and refine ads based on countries, networks and handsets.

Autoglass® analyzes and measures response rates for different mobile marketing campaigns.

Bango FAQs

Why traditional web analytics don't work on mobile?

Many popular web analytics tools available today - like Omniture and Google Analytics - rely on JavaScript tags for data collection. Using this method, site owners place a tag on every page they wish to track; when a visitor accesses a tagged page, event-level data is sent back to the web analytics tool. Tracking this way is problematic because mobile browsers do not reliably support JavaScript. Another method uses cookies so the analytics tool can recognize when users return. This is also problematic as most phones don't store cookies and those that do, will often delete them when the phone is turned off or the browser session ended.

Can I measure how much mobile traffic I'm getting to my PC website?

How long is it going to take me to install Bango Mobile Analytics?

Bango Mobile Analytics is a hosted service so no software or hardware needs to be installed on the server. This means it only takes a few minutes to get going with Bango - just add a line of html code to each page that needs tracking. To track mobile marketing campaigns, grab a tracking link from your Bango account and use this as the URL you send your users to. We do the rest - it couldn't be simpler.

What does it mean that you are independent?

Bango does not deliver search or advertising so there are no conflicts of interest. Use our tools to get a third party view across all your advertising suppliers. Read the Tapatap case study and see why they value the independence of Bango Mobile Analytics.

How can Bango Mobile Analytics help me with mobile SEO?

Bango Mobile Analytics let you track the individual keywords across multiple search networks and adjust accordingly. You can map the results you get to by country, operator and handset and see important trends, such as what keywords are best in different geographic regions.