In early 2013, Bango and Telefónica Digital announced a global partnership that creates an enhanced direct-to-bill payment experience for mobile app stores. The partnership combines Bango's frictionless payment experience with Telefónica's BlueVia Payment APIs, connecting over 314 million chargeable customers worldwide to the Bango Payments Platform. The agreement is particularly designed to facilitate payments in fast-growing emerging markets such as those in Latin America, where the penetration of credit cards and bank accounts can be very low.
A key goal of the partnership is to accelerate the availability of a standardized and open payment platform for all app stores and content providers and to dramatically improve the customer experience. The advantage to the customer is a seamless payment flow with no requirement to enter personal information or leave the payment session.
As well as technology to improve the user experience, Bango is contributing to the partnership its market-leading expertise in managing payments at mass scale, developed over several years with industry-leading partners, such as BlackBerry, Facebook and others. The Bango platform expands the attractiveness of operator billing to third parties by automating all settlement processes, including tax reconciliation, local currency support and providing sophisticated analytics and reporting that enable app stores to optimize the mobile user experience.
Commenting on the partnership, Bango CEO Ray Anderson said "Telefónica and Bango share a strategic vision: to widen access to paid content by standardizing and simplifying operator-billed mobile payments. BlueVia is a valuable and bold initiative by Telefónica to establish a unified set of billing APIs. We will standardize on BlueVia to connect with Telefónica’s 314 million subscribers around the world and look forward to welcoming other operators who join this initiative."
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