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Case studies

Bango powers the leaders

The transformative effect of carrier billing has been recognized by the world’s leading stores who are increasingly adding it as a payment method. Bango has emerged as the #1 global platform, deploying more app store carrier billing activations than anyone else. Microsoft, Amazon, Google, BlackBerry and Samsung collectively use the Bango Platform to provide carrier billing for their customers.

Windows Store
Google Play
Amazon
Samsung
Xbox
BBM
PayPal

Industry endorsements

"The Bango Platform has given Proximus a fast, consistent route to launching major app stores."

Jeroen Degadt, Proximus

"At Idea Cellular, we continually innovate to provide our customers with the best service, and Bango impressed us with their platform architecture, simplicity of integration and credibility as the market leader."

Sashi Shankar, Chief Marketing Officer, Idea Cellular

"[The app store carrier billing market] is dominated by one player … with over 40% of the total market, almost three times the aggregate of the key third-party DCB suppliers."

Progressive Equity Research

"Bango Dashboard is a great tool that helps us understand our customers behaviour in real time and provides insight for preparing strategies to grow our carrier billing revenue. The Bango team were very supportive with our campaign execution, from data support before the campaign, through to review and reporting during and after the campaign."

Helmi Fadilah, Strategic Partnership Manager at Indosat Ooredoo

"Bango Boost has been an invaluable tool allowing us to monitor and optimize our carrier billing services with Bango. The data provided has helped fill gaps in the overall service performance and allowed us to take actions to continuously grow the service."

Noaf Ereiqat, Manager Consumer Multimedia Services, du

Read the case study

"Bango's Boost programme has provided significant insight into our existing active DCB users, and outlined opportunities to further improve ease of use and drive uptake. The comprehensive analysis presented by Bango has allowed us to get insights into usage patterns and trends with recommendations to deliver the best carrier billing experience for our customers."

General Manager, Design & Development, Telstra

"Telkom is striving to make our customers’ experience more streamlined and simple. This partnership with Bango provides Telkom customers with a seamless experience for purchasing apps from Google Play and charging them directly to their mobile phone bill or airtime."

Attila Vitai, MD of Mobile and Consumer at Telkom ZA

"With Bango there are many enhancements that make our job easier."

Summy Peng, Product / Project manager, Tstar

"Bango's direct operator billing (DOB) solution streamlines bumps in the checkout process, enabling frictionless transactions and, inevitably, increased conversions."

451 Research