Powering the leaders

Powering payments for global leaders including Blackberry World, Facebook, Firefox Marketplace, Google Play, Windows Phone Store and EA Mobile

Google Play

  • Bango connects mobile operators into the world's biggest app store platform
  • Google Play users enjoy frictionless operator billing, paying on their phone bill, without the need to register personal details
  • Bango's service boosts conversion rates and developer monetization
  • Bango ensures Google Play is successful in new mobile markets, where operator billing is an essential payment method

Payment experience

Bango gives operators the ability to quickly activate operator billing in Google Play, to begin monetization from the world’s biggest app store. Operator billing then becomes an integrated part of the Google Checkout payment flow for all downloads and in-app purchases.

Google Play is the content ecosystem pre-configured with Google's Android operating system, which is the most widely installed mobile platform in use globally. By mid-2013 Google reported downloads of 2.5 billion apps per month, and held a 70% share of the global smartphone market.

The first mobile network operator to launch a Bango connection into Google Play was Telstra, in Australia, during December 2012. Speaking at the time, CEO Ray Anderson said "as user numbers soar, we will see an increasing flow of developer talent and compelling content channelled through Google Play. We're expecting that operator billing from Bango will boost conversion rates and developer monetization. It's a new weapon in Google's armoury".

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales

Payment experience

Facebook uses Bango technology to provide an enhanced, 'made for mobile' commerce experience on smartphones. This enables Facebook's mobile users to easily purchase digital content using extremely low friction operator billing without resorting to SMS messaging or being limited to credit cards only.

Bango is providing mobile web operator billing for Facebook in markets including USA, UK, Germany and France, and the service continues to be expanded.

Facebook's rapid rise into mobile now sees them with hundreds of millions of mobile users, accessing the social network though feature phone browsers, smartphone browsers and apps.

Bango has provided mobile payment to underpin several of Facebook’s recent innovations, including 'Promoted Posts'. This service allows Facebook users to pay to promote their personal status updates, pushing them to the top of other users’ newsfeeds. Promoted Posts is beginning its global rollout, with a payment process that’s powered by Bango for users on the mobile web.

Go to top of page

Windows Phone Store

Windows Phone Store

  • Bango integrates directly into Windows Phone Store, providing operator billing
  • Frictionless one-click payment for Windows Phone users
  • Drives more than double the number of paid downloads compared to credit card billing
  • Service rolled out in new Windows Phone markets, beginning in Indonesia and Canada

Payment experience

Bango provides direct operator billing for Microsoft's Windows Phone Store in a number of markets. This enables Windows Phone users to purchase digital content without the use of premium SMS messages or the limitations of credit cards. Instead, users enjoy one-click operator billing, charging the cost to their phone bill, without the need to register personal details.

Microsoft's own research reveals that operator billing, when offered, is preferred by 75% of Windows Phone users who have access to it and drives more than double the number of paid downloads compared to credit card billing. Recognizing this transformative effect, Microsoft has overseen a gradual expansion of operator billing in the Windows Phone Store. Microsoft has partnered with Bango to launch operator billing in several markets, due to the depth and quality of Bango's existing operator connections across a range of app stores and operators.

Speaking on the launch of the first market, for the mobile operator Indosat in Indonesia, Todd Brix, general manager of Windows Phone Store said "mobile operator billing gives consumers a convenient payment option with significantly higher conversion rates than credit cards, greatly benefiting Windows Phone 8 customers and developers. We're happy to see companies like Bango and Indosat working together to expand monetization opportunities for developers and provide seamless purchasing experiences for Windows Phone users."

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales

BlackBerry World

  • Bango and BlackBerry have led the market in deploying operator billing since 2010
  • More than 70 live markets with direct operator billing
  • Consumers easily purchase apps or digital goods on their BlackBerry smartphone
  • Driving value for the entire mobile ecosystem, including operators, developers and users

Payment experience

BlackBerry has pioneered the use of operator billing for app stores. BlackBerry's App World was the first of the major app stores to focus on rolling out operator billing on a global basis, and to demonstrate the value of frictionless payment to operators, developers, content providers, and smartphone users.

Today, Bango and BlackBerry have launched operator billing in more than 60 markets, enabling BlackBerry World customers to pay for apps directly on their mobile phone bill. Operator billing is also integrated with the BlackBerry Payment Service, which enables developers and content providers to offer in-app purchases as well as supporting one-off and subscription-based purchases, without interrupting the customer's app experience. Bango also provides developer on-boarding, financial settlement, reporting, currency exchange and tax handling services for BlackBerry.

Bango continues to help BlackBerry expand its billing coverage into emerging markets in Asia Pacific and Latin America where smartphone uptake is growing rapidly and operator billing is the most powerful billing option. The case for further roll-outs is compelling: Aggregated BlackBerry data indicates that customers’ propensity to purchase apps on BlackBerry App World increases when operator billing is offered, with an average of 75% of gross sales transacted through the carrier and average carrier revenues derived from apps increased between 100%-300% after launch.

Go to top of page

Mozilla Firefox Marketplace

  • Bango connects Firefox Marketplace with mobile operators around the world
  • Bringing digital commerce to "the next billion" smartphone users in developing world markets
  • Bango hosts the payment experience using the latest HTML5 web standards
  • Bango provides settlement to developers

Payment experience

Bango powers operator billing for apps and in app purchases for Mozilla's Firefox Marketplace. Working in partnership with Telefónica Digital, Bango delivers the smoothest possible payment experience in this emerging app store.

Firefox Marketplace is based on open web standards and targets fast-growing emerging markets. This was the first app store to sign up to the enhanced, direct-to-bill payments experience which Bango and Telefónica Digital first announced in early 2013. This partnership combines Bango's frictionless payment experience with Telefónica's BlueVia Payment APIs.

Mozilla's selection of Bango and Telefónica is further endorsement of operator billing as the fast-path to mobile monetization in developing markets. The mass market combination of phone and phone bill is ideally suited to the sort of low-value billing prominent on smartphones in the developing world, and meets consumer expectation for a seamless billing experience. Credit cards have low penetration on a global basis and are weighed down by high fixed costs and minimum transaction values. Operator billing is ideally suited to high volume, low value transactions, and both Bango and Telefónica Digital believe that the approach taken by Mozilla will be very attractive for developers and publishers wanting to capitalize on a low-cost, low-friction, route to market.

Bango CEO Ray Anderson welcomed the partnership, commenting: "Bango and Mozilla both believe in the democratizing power of open standards, and we're proud to be helping to power an initiative with the potential to transform the app economy. This agreement is another significant milestone towards Bango's strategy of delivering a de facto open payments standard for the mobile internet."

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales
telefonica

Telefónica Digital

  • Combines Bango's frictionless payment experience with Telefónica's BlueVia platform
  • Targeting fast-growing emerging markets such as Latin America
  • Automating all settlement processes, including tax reconciliation, local currency support and analytics
  • Working towards a standardized and open payment platform for all app stores and content providers

In early 2013, Bango and Telefónica Digital announced a global partnership that creates an enhanced direct-to-bill payment experience for mobile app stores. The partnership combines Bango's frictionless payment experience with Telefónica's BlueVia Payment APIs, connecting over 314 million chargeable customers worldwide to the Bango Payments Platform. The agreement is particularly designed to facilitate payments in fast-growing emerging markets such as those in Latin America, where the penetration of credit cards and bank accounts can be very low.

A key goal of the partnership is to accelerate the availability of a standardized and open payment platform for all app stores and content providers and to dramatically improve the customer experience. The advantage to the customer is a seamless payment flow with no requirement to enter personal information or leave the payment session.

As well as technology to improve the user experience, Bango is contributing to the partnership its market-leading expertise in managing payments at mass scale, developed over several years with industry-leading partners, such as BlackBerry, Facebook and others. The Bango platform expands the attractiveness of operator billing to third parties by automating all settlement processes, including tax reconciliation, local currency support and providing sophisticated analytics and reporting that enable app stores to optimize the mobile user experience.

Commenting on the partnership, Bango CEO Ray Anderson said "Telefónica and Bango share a strategic vision: to widen access to paid content by standardizing and simplifying operator-billed mobile payments. BlueVia is a valuable and bold initiative by Telefónica to establish a unified set of billing APIs. We will standardize on BlueVia to connect with Telefónica’s 314 million subscribers around the world and look forward to welcoming other operators who join this initiative."

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales
Vodafone

Vodafone

  • Opening up operator billing for Vodafone’s massive subscriber base
  • Live operator billing connections are in place with several leading app stores, including BlackBerry and Facebook
  • Integration with Vodafone's global billing hub, provides a single billing point across multiple markets
  • Building on the history of mobile payment innovation between Bango and Vodafone

Bango and Vodafone partner under a broad-based global aggregation agreement. The partnership is designed to open-up operator billing as a preferred payment method for global web brands and content publishers, enabling them to more effectively monetize their customers on the mobile web, and to refine the purchasing experience for Vodafone's subscriber base that reaches into the hundreds of millions.

Through this partnership, the companies combine the reach of Vodafone's content billing capabilities with the Bango Payments Platform, which makes it easy for content owners to collect payments from mobile device users. With live direct operator billing connections in place with several leading app stores, including BlackBerry and Facebook, Bango and Vodafone have a history of close cooperation in the field of mobile payments. In 2004 Bango became the first company to offer Vodafone's "m-pay" billing platform in the UK. Bango then partnered with Vodafone to enable billing for the launch of the Vodafone Live! portal in 2005 and subsequently spread its billing relationships into other major Vodafone markets including Germany and Spain.

Beginning in 2010, Bango integrated with Vodafone's global billing hub, which provides a billing point across multiple markets. Vodafone is a world leader in the delivery of network services to third parties. The payments gateway in particular is a very strong network feature, which means Bango can more easily bring operator billing to our global app store and content partners.

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales
Deutsche Telekom

Deutsche Telekom

  • Working together to open-up operator billing across Deutsche Telekom's geographical footprint
  • Providing single click payments for web, apps and other content types
  • State of the art mobile billing technology, including "reserve and capture" two phase payment processing

Deutsche Telekom, the German Mobile Network Operator with operations across the globe, boasts a subscriber base that exceeds 150 million. In November 2012 Bango and Deutsche Telekom entered into a global agreement to open-up mobile payments more widely to on-line businesses. As a result of the agreement, publishers connecting to the Bango payment platform can now offer their customers a one-click method of charging mobile purchases to their Deutsche Telekom phone account. The partnership is significant in its huge reach and in opening-up several European markets through a single point of integration.

Deutsche Telekom and Bango are targeting content owners seeking to offer single-click payment methods as an alternative to traditional PC-based online payment. Bango's relationship with Deutsche Telekom is mature and includes direct operator billing integration with several leading app stores.

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales
AT&T

AT&T

  • Working in partnership, AT&T and Bango enable app stores and content providers to offer single click operator billing
  • Bango's User ID technology means operator billing can be offered to customers connected off the AT&T data network, via Wi-Fi
  • Payments for digital content including apps, music, video, books, web sites and more

Bango first launched a direct operator billing partnership with AT&T (then Cingular Wireless) back in 2005. The companies pioneered the first true mobile web payments experience, using the "WAP" browser designed for feature phones. This allowed the first generation of AT&T's mobile internet users to enjoy browse-and-buy payments, which would eventually take over from PSMS billing as the preferred payment method to enable operator billing.

Later, AT&T and Bango worked together to produce the mobile web payment flows that were incorporated into the mobile industry "Consumer Best Practices" standard for the US market. In 2010, the companies partnered to launch direct carrier billing for the BlackBerry World, another first in the US market.

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales
EA Mobile

EA Mobile

  • Provides optimized, targeted billing options adapted for each mobile handset
  • Reporting and metrics with particular emphasis on smartphones
  • Enables payment on credit card and to the customer's phone bill, depending on location and network factors and prior customer payment history
  • Ensures customers connecting via Wi-Fi and other "off network" connections can still charge their EA mobile games to their phone bill

Payment experience

Electronic Arts (EA) is the third largest games software company in the world, and has been a pioneer in the video game market since the earliest days of the home computer. With revenue in excess of $4 billion, EA is recognized for blockbuster franchises such as The Sims, Madden NFL, FIFA Soccer, Need for Speed, Battlefield, and Mass Effect. Today, EA is a significant force in the migration to the freemium business model, whereby content is offered free of charge, monetized by those who wish to engage more deeply, by buying upgrades, tools and other premium features.

EA uses Bango to provide frictionless payment for games and in-game purchases, on both downloadable games and embedded "on device" games. In addition, EA has used Bango to provide payment services for various non-standard initiatives, including several 'try and buy' schemes. Bango's service supports credit card payment as well as direct operator billing across a variety of national markets in Europe and the USA.

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales
Snap MyLife

Snap MyLife

  • Comprehensive security solution delivers peace of mind for Android and BlackBerry users
  • Snap Secure has been downloaded more than two million times and is available globally
  • Available via an operator billing connection from Bango, for quick and convenient access

Payment experience

Snap Secure is part of Snap MyLife's rapidly growing cloud-service and personal security product range, developed for consumers and families. Snap Secure is made available via an automatic operator billing option provided by Bango, delivering convenience and peace of mind to consumers and their families on Android and BlackBerry.

With millions of mobile devices lost or stolen each year, mobile security is a constant concern. The issue is compounded by the fact that new technological capabilities mean people are increasingly relying on their mobile devices to conduct daily activities involving sensitive information, such as banking and personal communications. This leaves them vulnerable if that information falls into the wrong hands when a device is lost or stolen.

Snap Secure addresses these issues, and more, by providing a broad range of protection for smartphones, including backing up and restoring data; preventing viruses, spyware and spam; protecting and managing privacy; tracking and locating family members in real-time; locating and remotely controlling lost or stolen phones and tablets; and wiping data remotely. An operator billing integration with Bango gives mobile device users a quick and convenient way to access this critical protection.

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales

Dada

  • Enables the expansion of their popular music sites to music fans browsing from smartphones
  • Provides fast and secure operator billing for their subscription services across the US
  • Provides a complete picture of users coming to their mobile site so that Dada can match users' interests and reward loyal customers
  • Maximizes conversion rates and provides detailed reporting of transactions and revenues across the user base

Payment experience

Dada Entertainment is a joint venture between Dada S.p.A and Sony Music, operating in North America, providing next generation web and mobile personalization and entertainment services. A pioneer in both mobile and mobile commerce, Dada Entertainment was the first company to offer ringtones, full length MP3 songs without DRM protection and was the first company to sell such content using operator billing.

"We already help our community of music fans and artists to benefit from a great Web 2.0 experience. We want to bring this experience to mobile and thanks to Bango's seamless mobile billing platform, we can do just that. Through our mobile site our users can interact and consume mobile content from our extensive catalogue of mobile content"

CEO, Dada

Go to top of page

App stores

Bango’s deep operator integrations revolutionize how your customers pay for content.

Learn more

Mobile operators

Bango takes your on-bill payments into the world’s leading app stores.

Learn more
Contact sales