EA Mobile

Electronic Arts, the leading global interactive entertainment software company, uses Bango to bring the same successful browse and buy experience offered on their PC internet site to the EA mobile site.

How Bango helps

  • Provides optimized, targeted billing options adapted for each mobile handset
  • Reporting and metrics with particular emphasis on smartphones
  • Enables payments to credit cards and to the customer’s phone bill, depending on location and network factors and prior customer payment history
  • Ensures customers connecting via Wi-Fi and other “off network” connections can still charge their EA mobile games to their phone bill
"EA Mobile remains the top publisher with $49m Q1 revenues and beat its fiscal year 2009 target. It has consolidated its position as the number one global mobile games publisher. Backed by a strong slate of releases for the iPhone, and the continued success of its games for operators’ portals, it achieved $49m revenues in Q1 2009"
Jack Kent
Research Analyst, Screen Digest

Dada

Dada S.p.A. is an international leader in Community & Entertainment services for web and mobile.

The company is listed on the MTA market of Borsa Italiana (DA.MI). Its Dada Entertainment business is a joint venture with Sony Music, operating in North America, which provides market leading music entertainment for consumption on mobile phones.

How Bango helps

  • Enables the expansion of their popular web music sites to music fans browsing from mobile phones
  • Provides fast and secure operator billing for their subscription services across the US
  • Provides a complete picture of users coming to their mobile site so Dada can match users' interests and reward loyal customers
  • Maximizes conversion rates and provide detailed reporting of transactions and revenues across the user base
"We already help our community of music fans and artists to benefit from a great Web 2.0 experience. We want to bring this experience to mobile and thanks to Bango’s seamless mobile billing platform, we can do just that. Through our mobile site our users can interact and consume mobile content from our extensive catalogue of mobile content"
Massimiliano Pellegrini
CEO of Dada

Telefónica UK

Telefónica UK is a leading communications company for consumers and businesses in the UK, with 21.6 million mobile subscribers through the O2 brand. In August 2010, Telefónica UK selected Bango Analytics for its unique ability to deliver the high level of detail and accuracy to deploy on portals across the company.

Read the Telefónica UK case study in full

How Bango helps

  • Provides unified set of powerful mobile reporting tools for fast real-time analysis
  • Precise measurement of unique visitor interactions across each portal, highlighting specific pages, sections and sub-sections
  • Detailed picture of customer engagement across multiple visits, showing the path, time, duration, depth and frequency of each visit
  • Visibility of their own customers and prospective customers from other operator networks visiting O2 portals on Wi-Fi
"Bango’s sophisticated analytics technology is now an essential tool for us at Telefónica UK to gain a better understanding about our customers and how they interact with the O2 mobile sites.

Bango has made the analysis process much easier and quicker, enabling us to react faster to changes on the portal so we can deliver a superior browsing experience to our customers. Their filtering and reporting tools are very impressive, there’s no limit to what can be done.”

Alistair McRonald, Insights Manager
Telefónica UK

GoSpoken

Having spotted the potential offered by the increasing numbers and capabilities of mobile phones, Mobcast developed GoSpoken.com, an online retail platform for digital books for these devices. With over 70,000 bestsellers titles available through GoSpoken.com, Mobcast wanted to find a mobile billing solution that allowed them to sell their growing catalogue of eBooks and audio books.

Read the GoSpoken case study in full

How Bango helps

  • Provides a billing platform that enables GoSpoken customers to pay on their phone bill
  • Enables GoSpoken to develop a new revenue stream by allowing them to sell digital books to users on all devices
  • Provides real-time information about the status of billing transactions to deliver an optimized mobile experience
  • Consistent operator billing experience to phone users on all networks and internet connections, including Wi-Fi

"By using Bango to deliver a consistent operator payment experience to all our customers we have seen a marked increase in sales. Conversion rates using operator billing are much higher than using other methods, and easier for our consumers.

Over 50% of our customers have an Android phone and an increasing number are using Wi-Fi for the faster connection speeds on offer – they can now buy the same way as everyone else. No other billing solution lets our smartphone customers simply click to pay."

Stephen Crawford, COO, Mobcast

Gameloft

Gameloft is a leading international developer and publisher of video games for mobile phones and is number two in the market today. Established in 1999, it has emerged as one of the top innovators in its field. The total number of games-enabled handsets is anticipated to exceed four billion units by 2012.

How Bango helps

  • Provides unique technology to drive new sales through search marketing and mobile advertising
  • Develop a new revenue stream from the sales of games outside of the operator portal
  • Measure the success of marketing campaigns and reinvest into campaigns where there’s a high ROI
  • Charge for content within the payment flow so users coming from search pay and download in one quick step
"We are very happy to have signed this partnership with Bango. We're witnessing a big evolution today in terms of mobile usage and Bango is a good partner to work with for mobile billing."
Houssain Elguertit
B2C Development Manager at Gameloft

Flirtomatic

Flirtomatic is a mobile “meet and make friends” social network that allows people to meet, chat and flirt with others via a sophisticated mobile website. The service launched in the United States in 2009 and is proving a big hit with American consumers, especially iPhone users.

How Bango helps

  • Provides mobile billing to over 150 million US subscribers, enabling Flirtomatic’s American customers to enjoy premium as well as standard features of the service
  • Develop a new revenue stream by bringing their mobile service to users in the UK and Europe, with optimized mobile payment experience
  • Provides an optimized payment experience to iPhone, BlackBerry and other customers using high-end smartphones
"An increasing number of our customers are using smartphones and connect via Wi-Fi to access mobile content. With the new Bango Payment technology we can now give them the speed and convenience of familiar operator billing which helps greatly to increase our potential revenues."
Mark Curtis
CEO of Flirtimatic
Previous / Next
  • EA Mobile
  • Dada
  • o2telefonica
  • gospoken
  • Gameloft
  • Flirtomatic

How we help you:

We work closely with you to deliver the best mobile billing and analytics solution to help you market and sell more mobile content and services. Through our innovative technology and solutions, we have helped leading brands, app stores, publishers and developers become successful on mobile.

At Bango we assign one of our experienced account managers to work through your requirements and recommend the optimum set of mobile billing and analytics solutions. Whether you are starting a new project or extending an existing system, Bango’s here to help.

Learn more about our mobile billing and analytics solutions

We provide solutions for:

App stores

  • Direct operator & credit card billing
  • Tax & settlement services
  • Analytics & reporting

Mobile operators

  • On portal analytics
  • Connect app stores & brands
  • Expand your billing reach

Publishers and developers

  • Mobile web & HTML5 billing
  • In-app billing
  • Analytics for apps, websites & campaigns