The Gamemobile WAP site
Gamemobile.co.uk, one of the leading providers of mobile games via the PC web, with a catalogue of over 4,000 mobile games and over 250,000 customers globally, has now extended its offering to the mobile web using Bango.
Gamemobile.co.uk has integrated with Bango to offer their global community of consumers an easy way to pay for content and give them access to their catalogue of games via the mobile web. By signing up for a Bango Target package (now called Bango Payment World), Gamemobile.co.uk has all the advanced features of the Bango Service allowing them to offer the best payment option for any user around the globe and also drive and track users to their mobile website.
Content is priced differently depending on the payment method used. Paying with a credit/debit card or from a PayPal account costs Gamemobile.co.uk less in transaction fees, so they pass on a price reduction to the consumer making content as much as £1/€1/USD$1 less.
Consumers simply select the mobile game they want from the PC website Gamemobile.co.uk and go through to choose their preferred payment method. Bango Web Trigger provides an easy way to capture this interest and sends them to buy and download the content on their phone.
Once the content is downloaded the consumer is presented with a link to the Gamemobile mobile site where they are free to browse and buy further content from the convenience of their mobile phone. Using device detection only games that are compatible with the consumer’s handset are presented to them and for each game bought the user gains loyalty points which can be redeemed in the form of a free game.
The mobile website offers the same range of up to 4,000 games depending on the handset. The cost of a game ranges from £1.50 / €2 / USD$2 to £5 / €5 / USD$5 and includes top title such as LMA Manager 2007, Deal or No Deal, Lost, Scrabble and many more.
By using Bango, Gamemobile.co.uk can ensure they receive the highest payouts in the industry and offer customers the best payment options from direct on phone bill, credit/debit card and PayPal – depending on where they are from.
"The PC website and the mobile site work hand in hand. By using Bango we are able to charge users across the globe for our mobile games and extend the brand to create loyalty and repeat purchases." Richard Hawley, CEO, Gamemobile.
Richard Hawley, CEO, Gamemobile.