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Bango operator newsletter - Issue 15

Bango operator newsletter - Issue 14

Beware of BOB!
Mobile payments in disguise

Direct Operator Billing versus Premium SMS

Billing and payment for online content

Top 10 must have features for commercial mobile app stores

New revenue models for mobile digital publications

Measuring mobile campaigns... an audience with the experts

Make money from your mobile apps

Lost in the mobile maze

Increase your campaign ROI with mobile analytics

Increasing your slice of the BlackBerry pie

Mobile advertising for the masses

Mobile advertising for newbies

Bango operator newsletter – Issue 15

This free newsletter from Bango gives operators the tools to unlock a world of one-click payments on mobile.

Filled with unique insights into Direct Operator Billing performance in the world’s largest app stores, including:

  • The impact on revenue and sales experienced by an app store after Direct Operator Billing is switched on
  • How subscribers’ respond once Direct Operator Billing is switched on, and the total financial impact of delaying the launch of Direct Operator Billing
  • How to authenticate the 96% of users who make payments over Wi-Fi, to offer them one-click payments
  • How to immediately identify the impact that configuration changes have on your subscribers’ spending, to maximize revenue and customer satisfaction

To download your free copy of the Bango operator newsletter, simply complete the form below with your details and a link to the PDF will be sent to you by email.

Bango operator newsletter - Issue 14

This free newsletter from Bango identifies the opportunities for operators to increase the success of operator-billed payments across new content and channel partners.

Operator billing is providing a crucial link for millions of consumers around the world to online content and services. Offering operator billing through the major app stores has the potential to become a headline revenue source for operators during a period of continuing downward pressure on messaging, data and voice revenues.

To download your free copy of the Bango operator newsletter, simply complete the form below with your details and a link to the PDF will be sent to you by email.

Beware of BOB! Mobile payments in disguise FREE white paper

Not all mobile payment providers are the same. Don’t fall victim

In this white paper Bango shines a light on Bogus Operator Billing. The dubious mobile payment approach that lurks behind the reassuring language of some “Direct” operator billing.

Here's what you'll learn from this white paper:

  • What’s Bogus about BOB
  • Key features and benefits of genuine mobile payment methods
  • How to avoid falling victim to BOB
  • Five key questions to ask payment providers

Bango has developed five key questions which go straight to the heart of the matter. These questions should be used by operators and digital merchants alike in order to interrogate mobile payment providers, and to understand the technology and techniques behind the headline claims.

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Direct Operator Billing versus Premium SMS FREE white paper

Examining the crucial differences between these methods for billing content and services to mobile phone accounts

In this white paper Bango examines why Direct Operator Billing is replacing Premium SMS as the method for billing content and services to mobile phone accounts.

Including an overview of each billing method, here's what you'll learn from this white paper:

  • Which Direct Operator Billing methods are truly 'direct'
  • Features and benefits of true Direct Operator Billing
  • Four main weaknesses of Premium SMS
  • Massive impact of Direct Operator Billing on paid downloads and daily revenues

Direct Operator Billing provides a payment method for a wide and diverse user base in both developed and emerging markets. Content providers and app stores seeking to offer operator billing will gain significant performance, time-to-market and reporting advantages by using a partner to provide Direct Operator Billing.

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Billing and payment for online content

Realising the mobile operator opportunity

This white paper, published by Innovation Observatory, and sponsored by Bango and Aepona, looks at how mobile operators can earn revenues from the billing and payments processes for mobile and online content.

Including a thorough examination of the digital mobile payment value chain and the position of operators within it, the paper outlines some of the factors operators must consider in order to defend and improve their share of this rapidly growing market.

To get your copy of the white paper, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Top 10 must have features for commercial mobile app stores FREE white paper

This is the eighth in a series of white papers by Bango looking at the top 10 features your app store must have in order to compete and win in this rapidly growing market.

Bango identifies and addresses the many challenges of creating and launching an app store, and provides a comprehensive checklist of the necessary components which will ensure your app store is a success.

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

New revenue models for mobile digital publications

Rolling-out mobile micro payment methods for publishers

With the advent of tablets, large screen smartphones and e-readers there has been huge growth in electronic publishing.

Publishing any form of content to these new devices introduces a number of challenges including monetization and how to maximize readership, revenues and long term potential.

Download our guide to find out more about new revenue models for mobile digital publications and how to maximize your revenue.

To get your copy of the guide, simply complete the form below with your details and a link to the PDF will be sent to you by email.

Measuring mobile campaigns an audience with the experts FREE white paper

Understanding the performance of your mobile campaigns and identifying ways to optimize are fundamental to your success. This white paper is the fifth in our series and provides information on how to measure your mobile campaigns directly from the experts, so you don’t miss a trick and get the best possible view of your mobile marketing.

Including an overview of the current mobile landscape here's what you'll learn:

  • The importance of measuring your mobile campaigns
  • How to measure your mobile campaigns and get the most accurate view
  • What you need to watch out for - hints and tips
  • What matters to you as an advertiser - Andrew French, Head of Sales at mobile advertising agency Somo and Erin (Mack) McKelvey, Senior Vice President of Marketing at advertising network Millennial Media answer your questions
  • How to analyze your data – Brian Morel, Strategic Account Director for Mobile at Yahoo! answers your questions

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Make money from your mobile apps FREE white paper

This is the fourth in a series of white papers written by Bango looking at how application developers can capitalize on the growing smartphone market.

Including an overview of the current mobile applications marketplace here's what you'll learn:

  • Best practices for making the most out of your mobile apps
  • How to effectively distribute and market your applications
  • How to make money from your mobile apps and maximize revenue
  • How the payment experience can affect your sales
  • What the future holds for mobile applications

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Lost in the mobile maze FREE white paper

This is the third in a series of white papers written by Bango looking at why mobile complexity continues to challenge the biggest and best in the industry.

Including an introduction to the market this white paper details the mobile complexities they face.

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Increase your campaign ROI with mobile analytics FREE white paper

This is the second in a series of white papers written by Bango aimed at marketers running banner ads and search marketing campaigns. It provides key information to help you increase your campaign ROI with mobile analytics.

Including an introduction to mobile advertising here's what you'll learn from this white paper:

  • Understanding key metrics
  • Measuring conversions on mobile
  • Mobile complexities affecting accuracy and ROI
  • The importance of accuracy as a foundation for success
  • Effective targeting and quick reactions to increase ROI

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Increasing your slice of the BlackBerry pie FREE white paper

This is the first in a series of white papers that will provide key information and data to help you capitalize on particular areas of the mobile market. Bango research and product development enables thousands of mobile developers and content publishers to market their mobile sites and sell content and services worldwide.

Including the latest BlackBerry statistics and points to note for optimization, here's what you’ll learn from this white paper:

  • Why BlackBerry has become a popular consumer device
  • How BlackBerry users consume data services
  • The challenge of capturing identity and delivering payment to BlackBerry users
  • Optimizing your mobile services to overcome these challenges

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Mobile advertising for the masses FREE white paper

This is the second in a series of mobile advertising white papers by Peggy Anne Salz, mobile guru and chief analyst at MsearchGroove. The 'Mobile advertising for the masses' white paper looks at mobile advertising on three mobile social networking sites - BuzzCity, Itsmy.com and Peperonity - comparing the level of targeting and analysis that each provided.

Here's what you'll learn from this white paper:

  • The mobile social networking opportunity
  • Who are the key ad networks operating in the mobile social networking space
  • Targeting levels offered by each ad network
  • Comparison of payment methods and online reporting
  • How to independently compare the results with Bango
  • Planning future advertising – how to fill the gaps and see the bigger picture

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

Mobile advertising for newbies FREE white paper

This is the first in a series of mobile advertising white papers written by Peggy Ann Salz, mobile guru and chief analyst at MSearchGroove. The 'Mobile advertising for newbies' white paper looks at three mobile advertising networks - Google, Decktrade (Millennial Media) and Mo'Jiva – comparing the campaign set up procedures and analyzing the results with independent mobile analytics tools.

Here's what you'll learn from this white paper:

  • Why mobile is different
  • How big is the mobile advertising opportunity
  • Who are the key players in mobile advertising and mobile analytics
  • How to set up mobile advertising campaigns
  • How to read the results with two different mobile analytics tools: Bango and AdMob
  • Why unique visitors and real-time information is the key to success

To get your copy of the white paper, and others in the series, simply complete the form below with your details and links to the PDFs will be sent to you by email.

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