Founded in 1999 and listed on London’s Alternative Investment Market (AIM: BGO) in 2005, Bango's payment platform is deployed with the world's leading digital content platforms, including Google Play, Facebook, BlackBerry World, Windows Phone Store and Amazon.
Bango is growing rapidly and is increasingly vital to leading mobile brands, who back Bango’s vision to make a frictionless payment experience available to every mobile device user in the world.
Formed in 1999, Bango was the pioneer of mobile internet payments, partnering with leading operators to launch 'charge to bill' services and opening-up mobile payments to early adopters and major content publishers. From 2001 to 2005, Bango established the "browse and buy" model for mobile payments. This technology delivered a familiar e-commerce experience on a mobile phone screen. By 2005, when Bango floated on the Alternative Investments Market on the London Stock Exchange, Bango had a broad section of content providers using its direct-to-consumer billing platform. The arrival of faster mobile internet connections and better devices gradually drove more usage of mobile services.
As the smartphone revolution became increasingly prevalent, and app stores emerged as a primary distribution channel, Bango has become the de-facto leader in its space, powering payments for many of the world’s largest app stores. This had two significant impacts on paid content which combined to transform Bango’s business:
- Users discovered that smartphones were good internet devices. More than that, they were great for consuming and paying for content of all types.
- These smartphone platforms came with a pre-loaded content ecosystem.
Bango recognized its payments technology was as relevant to a global app store as to a global publisher. Thus, the company focused its attention on the big smartphone platforms, and in 2010 struck a deal with RIM to provide billing for its BlackBerry World store.
During the next 12 months, Bango announced a deal with Opera Mobile Software, to provide billing for its browser based app store, later capturing headlines with announcements of partnerships with Amazon and then Facebook in quick succession. An agreement with Microsoft to support its roll out of Windows Marketplace was also announced, reinforcing the appeal of Bango's unique technology.
In October 2012 Bango announced that its total reach for mobile payments exceeded one billion users. By the end of that year, the first Google Play market to capitalize on Bango's state of the art billing was launched.
Bango has quickly become the platform chosen by major content channels to monetize paid content, consistently providing an effortless payment experience. Bango's strength in optimizing billing for devices which are on or off the operator network is a unique element of the platform. As mobile payment activity increases, Bango builds an ever larger pool of ‘billable identities’, and all connected customers benefit from Bango’s ability to provide a frictionless payment experience to a rapidly increasing population of mobile users. It’s this growth that drives Bango’s broadest vision: To make Bango's frictionless payment experience available to every mobile phone user worldwide.
Bango continues to acquire major customers for its mobile payments and analytics technology while massively expanding its reach. Bango has built direct billing connections into more than 120 global operators and now holds more than 200 million billable mobile identities.