The Mobile Web

Leveraging the biggest consumer market in history

We invite you to participate in this unique two-part webinar which, for the first time, places the web at the heart of the mobile marketing opportunity. Over two one-hour sessions, we talk the language that mainstream web businesses understand and describe the critical steps companies, brands and advertisers of all sizes need to take to leverage the global audience going on-line from their mobile phones. Brought to you by the Mobile Marketing Association and Bango, this webinar is the definitive guide to success on the rapidly growing mobile web.

Part 1: Going live on the Mobile Web

  • Why should you have a mobile web presence
  • Fast-track "How To" tutorial covering design, build, test and launching your mobilewebsite
  • How much time, how much money will it take to launch my mobile web presence?
  • Leading carrier tells you why they champion the mobile web model for off-deck services
Moderator:

Anil Malhotra
SVP of Marketing & Alliances
Bango

Presenters:

Laura Marriott
Executive Director
Mobile Marketing Association

Michael Becker
EVP Business Development,
iLoop Mobile

Jeff Spirer
Director of Business Development
Bango

David Okamoto
Senior Manager, Developer Programs,
Cingular Wireless

Hear the recording now

Part 2: Growing your business on the Mobile Web

  • Feeding the appetite of a global audience with your mobile website
  • Elevator pitch: Mobile web marketing on a twenty thousand dollar budget
  • Elevator pitch: Mobile web marketing on a thousand dollar budget
  • The seven secrets of successful mobile marketing
Moderator:

Anil Malhotra
SVP of Marketing & Alliances
Bango

Speakers:

Laura Marriott
Executive Director,
Mobile Marketing Association

Jeff Spirer
Director of Business Development
Bango

Jon Phenix
Sales Director,
EnPocket

Scott Teger
CEO,
Fli Digital

Hear the recording now