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8x greater accuracy with Bango Analytics

Only Bango gives you . . .

  • Unique identity for every mobile visitor
  • Track all mobile phones and connections
  • Campaign analytics and page level tracking
  • Application analytics
  • Powerful filtering and real-time reporting tools

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Unique identity for every mobile visitor

Our unique technology leverages partner relationships to deliver greater accuracy than traditional cookie or IP address methods.

Bango identifies individual people visiting your website and clicking on your mobile ads or marketing campaigns, not just anonymous visits to pages.

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Bango Analytics uniquely identifies individual visitors

Track all mobile phones and connections

Bango technology records activities across all mobile phones, not just the latest smartphones. Understand all your mobile visitors in detail.

Identify mobile network operators (MNO) and virtual network operators (MVNO) worldwide and track between mobile and Wi-Fi connections.

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Mobile analytics for all connection types

Campaign analytics and page level tracking

Independently track all your mobile advertising and search marketing campaigns. Bango Analytics works with all leading mobile marketing networks.

Understand all the mobile visitors to your website, their entry and exit points, depth of visit, time on site, pages viewed and goals achieved.

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Independently measure all mobile marketing campaigns
Campaign & site reports in the Bango Management Tools

Application analytics

Bango Analytics can be used to track events in mobile applications on any mobile platform, including Blackberry, iPhone, Google Android, Palm, Microsoft Windows Mobile and Symbian.

Analyze your app store promotion campaigns. Track in-application and understand what your customers are doing across all platforms.

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Use Bango Analytics to track mobile applications

Powerful filtering and real-time reporting tools

Bango Analytics includes powerful filters which allow you to segment your data by page, campaign, referrer, search engine, keyword, country, operator, handset and time.

Analyze campaigns and react in real-time to get the competitive edge.

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Bango Analytics powerful filtering and reporting
Report filters in the Bango Management Tools
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Analytics features

  • Unique user ID for ALL your visitors delivers 8x greater accuracy than other leading solutions
  • Independently measure all mobile advertising and marketing campaigns to maximize your ROI
  • Measure mobile visitors from all phones, operator networks and connections – including smartphones and Wi-Fi
  • Analyze your applications – from promotional campaigns to in-application usage
  • Accurate data in real-time for the fastest reactions
  • Powerful filtering for precise segmentation – campaigns, search keywords, pages, referrers, country, phone, operators and more
  • Export reports and integrate data into your own tools via comprehensive web service APIs

Download a Bango Analytics datasheet  Technical white paper

See a live demo of Bango Analytics

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Bango Analytics FAQs

Start accurately measuring your mobile visitors and marketing campaigns from $49 / £29 / €39 per month.

High volumes of traffic? Get our Enterprise service

Bango is a member of the IAB (UK & USA) and the MMA and is WAA metrics compliant