Mobile campaign analytics

Accurately measure your mobile marketing campaigns

Bango powers mobile analytics for leading mobile marketers, providing an accurate independent view of mobile campaigns across all marketing activities and organic mobile search results.

Bango’s relationships and technology provide accurate unique visitor identification for the best comparison of visitor behavior and engagement levels across all campaigns.

Access to comprehensive data and real-time reporting enables the quickest reactions and the most accurate measure of your ROI. Filter reports for in-depth analysis and the best view of your campaigns. Export data or integrate it into your own tools via comprehensive Web Service APIs.

Only Bango provides accurate customer insights not available anywhere else.

Campaign analytics reports:

Mobile campaign analytics reports report from Bango

Some of our customers

Millennial Media, Belron, AKQA, Telefonica UK and Somo use Bango's mobile analytics solution

Advertisers

  • Independently compare all campaigns and optimize your results
  • Understand where to effectively invest your marketing dollars
  • Get an accurate view of your return on investment

Agencies

  • Provide clients with an accurate measure of their ROI
  • Make informed recommendations / decisions about mobile strategies
  • Understand target audiences and optimize your clients campaigns

Ad networks

  • Provide advertisers with the best view of their campaigns not just impressions and clicks
  • Help advertisers understand where to invest their marketing dollars
  • Provide publishers with detailed data about visitors to their mobile site

Mobile campaign analytics features:

  • Measure mobile ad impressions and clicks
  • Measure campaign landing pages and goals
  • Optimize marketing against real goal conversions
  • Pages reached
  • Video plays
  • Form completion
  • Click to call
  • See which smartphones, tablets and feature phones deliver the best ROI
  • Understand which operator networks are most productive
  • Create and save powerful ad-hoc filters / segmentation
  • Drill down to specific individual pages, campaigns, goals and users (atomic view)
  • Measure and optimize your campaign in real-time to maximize the ROI
  • Measure marketing uptake and customer loyalty across multiple campaigns

Next steps

Contact our Enterprise team today to discuss your campaign analytics requirements

Further reading: