Bango CEO receives industry accolade at ME Awards

September 21, 2006 – Bango's CEO Ray Anderson received a special award for “Outstanding contribution to mobile entertainment” at the first ever ME Awards on 19 September 2006 in London. In addition, Bango customers – MTV, Universal Music, Enpocket, Fonestarz and Cherrysauce – also won awards on the night for their own contributions to the mobile entertainment industry.

The award that Ray Anderson received recognizes Bango’s role in enabling content providers to market, sell and deliver mobile entertainment directly to millions of consumers across the world via the mobile internet, using browse and buy technology pioneered by Bango. Ray Anderson co-founded Bango in 1999 with Anil Malhotra, Senior Vice President of Marketing and Alliances, after realizing that the convergence of the internet with the ubiquity of mobile phones would create a huge global market for content and service providers.

The Awards event at London’s Royal Gardens Hotel attracted over 350 executives from media, technology and entertainment companies around the world.

"It was an amazing evening that reflected the rapid growth of the mobile entertainment industry in a short space of time. The special award to Ray Anderson recognizes his personal commitment and contribution to the industry and the important part that Bango has played in accelerating mobile entertainment through its direct to consumer model.”

Tim Green, executive editor of Mobile Entertainment magazine

“I am delighted to accept this prestigious award on behalf of everyone at Bango,” said Ray Anderson. “A lot has changed since 1999 and the industry is at a very exciting phase with the internet now defining how content providers reach their customers through mobile.”

Five Bango customers also walked away with ME Awards. MTV for Best Video Producer, Universal Music for Best Music Label, Enpocket for Best Mobile Marketing Service Provider, Fonestarz for Best Imaging Company and Cherrysauce for Best Adult Services Company.

About Bango

Bango has developed and deployed a unique open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This “direct-to-consumer” approach operates alongside the operator’s mobile content portals. Leading mobile operators including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their “direct-to-consumer” business.

The Bango platform has given phone subscribers around the world greater access to third-party content. User in more than 130 countries and over 250 operators pay for mobile content using Bango. Bango, based in New York and Cambridge (UK), is quoted on the London Stock Exchange (AIM: BGO).

For further information, go to www.bango.com.

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