Bango eliminates final hurdle to selling on mobile with free “Starter” service

Get ready for surge in mobile web browsing driven by flat rate fees and rise in search-initiated mobile usage

May 14, 2007 – Bango announced today the launch of a free mobile web service – Bango Starter – to remove the costs of selling digital content on the mobile web. While the cost and complexity of selling content direct to mobile using old Premium SMS services is rising, the mobile web model is simplifying access to mobile users and driving costs down

For no cost, this lightweight version of the Bango Service gives businesses, brands and individuals the opportunity to use Bango to experience the benefits of the mobile web to sell their digital content. Anyone with small libraries of content can sell them to consumers world-wide on any network with a full choice of payment options: on phone bill; credit/debit card or PayPal.

The mobile web is the ideal environment for selling as consumers increasingly use mobile search to find the content they want. In addition, the roll-out of flat-rate data charges by operators during 2007 encourages people to browse more often. Through the Bango Service, content providers are increasingly benefiting from this growth in mobile web usage, which is replacing SMS as the way to interact with mobile users.

“The internet way of working with low cost of entry and global reach provides a refreshing change for the mobile content industry,” said Ray Anderson, CEO of Bango. “By providing global WAP billing and the mobile search basics for free with our Bango Starter service, we encourage the ‘long tail’ of smaller businesses to give the mobile web a try.”

Content is simply registered at www.bango.com – with the input of some key information including metadata, download page URLs, pricing and ratings. This delivers the quickest and most comprehensive way to start earning money on the mobile web today.

Bango Starter delivers everything needed to get started on the mobile web. It provides a risk free way of evaluating the potential of the mobile web in selling mobile content along with basic information about who is purchasing.

It is easy for customers to upgrade to premium services when they need increased earnings, tools to promote sites from print advertising or desktop websites, consumer identification, tracking and detailed information and analytics – everything needed to ensure a successful mobile web strategy. Bango can also perform full operator approval for on-bill payment capabilities in the USA.

About Bango

Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.

Through Bango's global exchange, content providers see all users as a unified global community. Users easily discover and access the widest range of content and the world's leading mobile operator's partner with Bango to give their subscribers the widest choice. Billing providers, search engines and advertisers are automatically connected to content providers in Bango's global exchange.

Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange (AIM:BGO).

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