Increase in mobile web surfers from China and India points to importance of targeting ad spend

Hitting the right people in the right country ensures greater ROI for mobile marketers

March 5, 2008 – Bango today published statistics that show a shift in mobile web traffic, from mature mobile markets of Europe and the US to the developing markets of China and India. Today, 54% of people surfing the mobile web come from outside the US and Europe, highlighting the importance of well targeted mobile advertising that reaches the intended consumer profile.

The top six countries accessing the mobile web via Bango* in January 2008 were the UK at 25%, India at 11%, the US at 10%, South Africa at 8%, Indonesia at 7% and China at 6%. China has risen fast up the mobile web surfing charts from 19th position 6 months ago to 6th position today. In total, Bango detects mobile web users from over 190 countries.

"It's important you only pay for traffic that you can convert so check your ad network can target by operator, country and device. Then use Bango's free mobile analytics tool to measure your ROI as it's the only way you'll know if you are hitting the right demographic with your message."

Ray Anderson, CEO of Bango

Businesses need to be able to target their marketing dollars as different operators in the same country can also have quite different consumer profiles. For example, a visitor who's identified as a Sprint subscriber might actually be a subscriber to Boost which is an MVNO on Sprint but caters to a completely different demographic.

Mobile marketers also need to be able to measure the success of their marketing campaigns. Bango Analytics delivers mobile focused web stats essential to understanding ROI and which marketing campaigns are most effective.

It is easy to insert tracking links into the mobile site to identify traffic from advertising campaigns and search keywords. Data collected can quickly be analyzed to determine the return on investment from each campaign.

Bango Analytics operates as a hosted service, allowing mobile website owners anywhere in the world to connect their sites to the Analytics service in minutes and start getting results free of charge. Try it at www.bango.com/analytics.

* Bango identifies users by their country and network of origin. The ranking is produced by measuring the number of user visits to mobile websites from each country.

About Bango

Bango delivers the technology that makes the mobile web simple for everyone. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.

Through Bango's global exchange, content providers see all users as a unified global community. Users easily discover and access the widest range of content and the world's leading mobile operator's partner with Bango to give their subscribers the widest choice. Billing providers, search engines and advertisers are automatically connected to content providers in Bango's global exchange.

Bango has offices in USA, UK, Spain and Germany and is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com

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