Making money from the mobile web

December 11, 2012 - San Francisco, USA

Bango Nexus is a unique, invite-only event that gives you access to the expertise, experiences and views of pioneers in mobile monetization. As the key to monetization shifts from an over-dependence on ad revenues to direct charging models, find out how to take advantage of this opportunity from key players in the mobile ecosystem.

Bango Nexus runs from 6.00pm with the opportunity to network before and after the sessions which start at 6.20pm. To confirm your attendance contact us today. There is no cost to attend, but spaces are limited.

Learn from the experts:

Psonar logo Bango logo

Mobile monetization

With the mobile ad market projected to attract less than 2% of US marketing spend, or just $2.6 billion*, this year, ad funded models aren't yet hitting the mark when it comes to effective monetization of mobile content and services.

Monetization of content has become increasingly important to develop revenue streams for media players and fund the investment in content that keep consumers engaged. With smartphone and tablet users in the US alone now accounting for 1 in 8** internet page impressions, a captive and sizable audience is ripe for direct monetization, but the question still remains, how do you drive successful payments and keep users spending?

Come and join us at Bango Nexus 2012 to find out about the long-term sustainable strategies for mobile monetization.

Source *eMarketer **ComScore

Venue:

The event will be held at the Hyatt Regency, 5 Embarcadero Center, San Francisco, California, USA 94111.

Get directions to the venue.

Agenda:

6:00pm

Refreshments, introductions & networking

6.20pm

HTML5: How to make money in an open platform

Learn how this leading mobile OS provider leverages the enormous scale of the mobile web platform to drive mobile payments.

Rick Fant, Vice President Marketplace at Mozilla

6.40pm

Why develop for the new BlackBerry 10 platform?

Understand the opportunity presented by the new BlackBerry 10 platform and how to effectively monetize your digital content.

Ronjon Nag, Vice President, App World & Intelligent Systems at Research In Motion

7.00pm

Mobile monetization in developing markets

Understand the role of mobile operators in monetization and how partnerships deliver the best results. How do the models differ between developing and mature mobile markets?

Wayne Thorsen, Vice President, Global Partnerships at Telefónica Digital

7.20pm

Effective commerce on mobile

Get key information about how to sell more through mobile by presenting the best payment experience and understanding the results.

Ray Anderson, CEO at Bango

7.40pm

Discussion-led Q&A session

Chaired by Rajeev Chand, Managing Director and Head of Research at Rutberg & Company

8.10pm

Refreshments & networking