Bango mobile analytics

Bango mobile analytics is the fastest way to get the data you need to make the best business decisions about mobile.

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What's new in Bango mobile analytics v4.0?

• Bango Analytics is about understanding your customers and with v4.0 our user identity system provides a unique user ID for ALL visitors. This gives an accurate total for unique visitors and lets you drill down to see more information about each visitor.
• You can now track unique visitors whether a mobile user connects via operator gateway, WiFi or home broadband. Even if users change their connection, Bango still retains the ability to track them. Now everyone who interacts with a mobile website or mobile campaign has a privacy protected, unique user ID, no matter what type of network connection they use.
• New advanced filtering and sorting enables precise segmentation of mobile data, so it’s quick to get to the results needed on a case by case basis. Select to filter any report by page, country, operator, device, time or date.
• Unlike other analytics solutions, Bango Analytics works from your original “raw” data. We don’t pre-can reports and throw away your data. Our new data warehouse delivers even better performance and scalability, allowing us to record, enrich and report more information about your visitors.
• Bango Analytics lets you see metrics by the hour so you can understand how a mobile marketing campaign is performing in real time and make any necessary adjustments to ensure campaign success.
• Our device reporting now lets you view your visitors devices by manufacturer, model and version. Target your site or application to the most popular handsets.
• Bango Analytics records all the parameters passed on the URL. Many marketing tools pass important information with the URL and by recording all this information, it available to you for analysis.
• Bango Analytics delivers the top 3 WAA metrics – page views, unique visitors and visits.

Why traditional web analytics don't work on mobile?

Many popular web analytics tools available today - like Omniture and Google Analytics - rely on JavaScript tags for data collection. Using this method, site owners place a tag on every page they wish to track; when a visitor accesses a tagged page, event-level data is sent back to the web analytics tool. Tracking this way is problematic because mobile browsers do not reliably support JavaScript. Another method uses cookies so the analytics tool can recognize when users return. This is also problematic as most phones don't store cookies and those that do, will often delete them when the phone is turned off or the browser session ended. This is why you need a mobile web analytics tool to get reliable mobile statistics.

How long is it going to take me to install Bango Mobile Analytics?

Bango Mobile Analytics is a hosted service so no software or hardware needs to be installed on the server. This means it only takes a few minutes to get going with Bango and set up mobile tracking - just add a line of html code to each page that needs tracking. To track mobile marketing or mobile advertising campaigns or SMS marketing, grab a tracking link from your Bango account and use this as the URL you send your users to. We do the rest - it couldn't be simpler.

What does it mean that you are independent?

Bango does not deliver search or advertising so there are no conflicts of interest. Use our tools to get a third party view across all your mobile advertising suppliers. Read the Tapatap case study and see why they value the independence of Bango Mobile Analytics.

How can Bango Mobile Analytics help me with mobile SEO?

Bango Mobile Analytics helps you with your mobile SEO by letting you track the individual keywords across multiple search networks and adjust accordingly. You can map the results you get to by country, operator and handset and see important trends, such as what keywords are best in different geographic regions.