Discover how the Bango Platform makes operator billed payments as simple for app stores to offer as credit card payments.
In the year to June 2014, app stores sold $18BN of games, music, movies, books and a vast range of other applications. Sales for 2014 will grow to exceed $23BN, and there are strong signs that this pace of growth will continue over the next 5 years.
The speed that consumers are moving to smartphones is a key factor fueling this growth in digital content consumption. But analysts point out that it is the extreme ease of purchase that has also changed the whole value proposition for digital content. ‘Click to buy’ is now, finally, a reality.
Bango is enabling this revolution in purchasing behavior. We are liberating the power and penetration of operator billing for leading app stores. Find out how in this free newsletter.