This guide explains how operators can unlock the full carrier billing revenue opportunity from app stores
Simply activating Direct Carrier Billing in an app store will not deliver the full revenue potential. In fact the majority of operators fall some way short of this and accept the initial results as the best they can get. For maximum potential to be realized, there are multiple activities operators should undertake.
This guide will help operators capture the full revenue opportunity that carrier billing offers by recommending ways to:
Finally we summarize the three "must do" actions that every operator needs to take to support carrier billing for app stores.