How to maximize carrier billing revenue from app stores
This guide explains how operators can unlock the full carrier billing revenue opportunity from app stores
Simply activating Direct Carrier Billing in an app store will not deliver the full revenue potential. In fact the majority of operators fall some way short of this and accept the initial results as the best they can get. For maximum potential to be realized, there are multiple activities operators should undertake.
This guide will help operators capture the full revenue opportunity that carrier billing offers by recommending ways to:
Boost the number of subscribers making payments
Increase your subscribers’ motivation to purchase
Maximize spend limits for post-paid customers
Compare revenue performance against market benchmarks
Get the most from pre-paid subscribers
Minimize payment failures
Increase payment success with a faster purchase experience
Finally we summarize the three "must do" actions that every operator needs to take to support carrier billing for app stores.
An operator choosing to implement spend limits should take into account consumer spend patterns in app stores and the end user pricing of today’s popular
apps and content.
This white paper uses real market data to show what happens to sales growth when different spend limits are applied. It explains how blanket spend limits
can dramatically impact the 20% of customers that drive 80% of spend. This paper also analyzes the real risk of customer over-spend and recommends practical
steps to maximize spend without increasing risk.
Here's what you'll learn in this white paper:
The varying spending behaviors of different customer categories
The most common price points for digital goods across stores today
How setting a spend limit too high does very little to control risk
How protecting a consumer with spend limits can increase customer care costs
How setting spend limits too low can lead to one third of customers failing to pay
Recommendations for how operators can best manage spend limits
Discover how the Bango Payment Platform makes operator billed payments as simple for app stores to offer as credit card payments.
In the year to June 2014, app stores sold $18BN of games, music, movies, books and a vast range of other applications. Sales
for 2014 will grow to exceed $23BN, and there are strong signs that this pace of growth will continue over the next 5 years.
The speed that consumers are moving to smartphones is a key factor fueling this growth in digital content consumption. But
analysts point out that it is the extreme ease of purchase that has also changed the whole value proposition for digital
content. ‘Click to buy’ is now, finally, a reality.
Bango is enabling this revolution in purchasing behavior. We are liberating the power and penetration of operator billing
for leading app stores. Find out how in this free newsletter.
Carrier billing – more value than the money it earns
There are significantly more benefits to carrier billing than just the revenue it generates.
In this white paper Bango explains the true value that carrier billing delivers to operators.
Including how carrier billing:
Strategically places you into your subscribers’ purchase flow
Gives you significantly stronger engagement with individual subscribers
Enables you to target marketing to win more subscribers
Increases the value of your advertising products
Helps you build valuable partnerships focused on commercial objectives
Even if the revenue generated from carrier billing was zero, it is strategically important to provide high quality carrier billing as a way
for your subscribers to buy apps and media from the leading app stores.
Not all mobile payment providers are the same. Don’t fall victim.
In this white paper Bango shines a light on Bogus Operator Billing. The dubious mobile payment approach that lurks behind the
reassuring language of some “Direct” operator billing.
Here's what you'll learn from this white paper:
What’s Bogus about BOB
Key features and benefits of genuine mobile payment methods
How to avoid falling victim to BOB
Five key questions to ask payment providers
Bango has developed five key questions which go straight to the heart of the matter. These questions should be used by operators and digital
merchants alike in order to interrogate mobile payment providers, and to understand the technology and techniques behind the headline claims.
This free newsletter from Bango identifies the opportunities for operators to increase the success of operator-billed payments
across new content and channel partners.
Carrier billing is providing a crucial link for millions of consumers around the world to online content and services. Offering
carrier billing through the major app stores has the potential to become a headline revenue source for operators during a period
of continuing downward pressure on messaging, data and voice revenues.
Examining the crucial differences between these methods for billing content and services to mobile phone accounts.
In this white paper Bango examines why Direct Carrier Billing is replacing Premium SMS as the method for billing content and
services to mobile phone accounts.
Including an overview of each billing method, here's what you'll learn from this white paper:
Which Direct Carrier Billing methods are truly 'direct'
Features and benefits of true Direct Carrier Billing
Four main weaknesses of Premium SMS
Massive impact of Direct Carrier Billing on paid downloads and daily revenues
Direct Carrier Billing provides a payment method for a wide and diverse user base in both developed and emerging markets. Content
providers and app stores seeking to offer carrier billing will gain significant performance, time-to-market and reporting advantages
by using a partner to provide Direct Carrier Billing.
Bango operator newsletter – Issue 13
This free newsletter from Bango looks at how mobile operators can quickly start generating significant revenues from the sale of digital content.
Carrier billing is providing a crucial link for millions of consumers around the world to online content and services. Offering carrier billing through the major app stores has the potential to become a headline revenue source for operators during a period of continuing downward pressure on messaging, data and voice revenues.
This white paper, published by Innovation Observatory, and sponsored by Bango and Aepona, looks at how mobile operators can earn revenues
from the billing and payments processes for mobile and online content.
Including a thorough examination of the digital mobile payment value chain and the position of operators within it, the paper outlines some
of the factors operators must consider in order to defend and improve their share of this rapidly growing market.
Top 10 must have features for commercial mobile app stores
This white paper looks at the top 10 features your app store must have in order to compete and win in this rapidly growing market.
Bango identifies and addresses the many challenges of creating and launching an app store, and provides a comprehensive checklist of the
necessary components which will ensure your app store is a success.