Customer Update July 3, 2006
Brand the Bango pages
We know you love us, but we recognize your customers may not want to see us when they pay for your content.
That's why Bango has introduced some exciting new customization capabilities. Our new xHTML user interface lets you specify everything your customers see - from colors to logos. You can now give your customers a consistent, branded experience throughout the entire purchase experience.
Here are the components of the page you can change:
Official Pink mobile site developed by Graphico
Customizations you specify will also apply to other Bango hosted pages, in addition to the payment pages. This includes: Send to a friend, last visited and directory results.
Why customise the pages?
Providing the same brand across all pages ensures consistency and prevents unexpected surprises when customers are directed to our site to complete the purchase. Having a consistent flow across the entire experience gives your customers a sense of comfort and ensures success.
However, Bango is a strong mobile brand that conveys trust, reassuring consumers that the transaction is legitimate. Therefore the "powered by Bango" text appears at the bottom of all payment pages.
Why does Bango host payment pages?
Simply put, it comes down to trust and personalization. Physically hosting the payment pages is the only way we can guarantee the levels of security mandated by billing providers and operators around the world.
It also allows Bango to use our unique cross-site knowledge about consumer spending history to automatically deliver the best purchase method for a specific consumer. This improves sales efficiency and maximizes your revenues and margins. For example, if a user has linked their PayPal account to Bango, it will automatically be used on your behalf to give a better out-payment.
How you customize the pages?
Branding Bango hosted pages is available to content providers with a Bango Pro or Target package. Page elements can be customized at Bango.com, simply log in to the "Management tools" and select "Manage properties". Scroll down to the Branding section and modify your setting as required.
For more information, please see our online documentation.
Regards,
The Marketing Team at Bango
Explanation of Sales figures
If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.
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