Best practice for mobile campaigns

To ensure the maximum return on your investment your campaign must have a clearly identified objective. Your goal may be to sell ringtones, raise awareness of a new service or to gain market share for your brand. Identifying your objective first and foremost will allow you to shape your campaign appropriately and pave the way to success.

A good mobile advertising and search specialist will allow you to tailor your campaign to suit your objectives. You will want to target your ads (by country, device capability, network), and choose from a pay per click or pay per impression pricing model. Your ad should be seen as welcome, valuable content, never as an intrusion. Try out the capabilities of our featured sponsor, Medio (see right).

Having a clear picture of your audience's characteristics and behavior is crucial to a successful campaign. Make good use of Bango Analytics (coming VERY soon, watch this space) , which will give you unprecedented levels of information on the users passing through your campaign. Analytics will plug in to all of the leading mobile search and advertising agencies. Take this information on the customer journey, networks, handsets, countries and use it to refine your campaign. If you are seeing unexpectedly large numbers of Motorola users then make sure your next campaign has great content for those phones. The best mobile ad campaigns learn from themselves, Bango Analytics will help you evolve your campaigns.

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Bango customer services