Customer Update 12 June, 2006
Optimize your profit margin
Last month we extended your billing capabilities in many countries and introduced controls for setting the minimum earning rate for your packages. Read the customer update.
Some of you quickly set your earning rate and have been benefiting from higher transaction success and higher revenues where new billing routes have been added. If you have not yet set your minimum rate, Bango will automatically set it on June 26th to deliver maximum global coverage for all your packages.
The new billing routes deliver you from 45% to 63% (for Bango Pro & Target customers) of the end user price you set - with the added benefit of no deduction for VAT outside the EU. Where billing routes deliver higher levels of outpayment - up to 90% in some cases, these will be unaffected. As always, Bango dynamically optimizes the billing used to maximize the revenues for you, within the parameters you set.
If you want to disable the billing channels that deliver rates lower than 63% for on bill payments and 75% for credit card, you still have time to set a higher rate online. Simply go to the Bango Management tools at Bango.com, select the relevant package and click "View package properties". Scroll down to the "Min earnings rate" property under Finance and select “Edit”, then click on the rate that is acceptable and hit “Make change”. For more information see the Q&A.
Here is a quick overview of the payment rates for the new "one click" billing channels we have activated:
Australia — 45%
Denmark — 50%
Estonia— 50%
Germany (E-Plus and Debitel only) — 55%
Finland — 60%
Malaysia — 50%
Netherlands — 45%
Norway — 50%
Singapore — 50%
Sweden — 50%
Thailand — 50%
Regards,
The Marketing Team at Bango
Explanation of Sales figures
If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.
To view past customer updates, click here
