Customer update 13th July 2009

Exclusive, world first - Operator billing on Wifi connected smartphones

Bango Payment now lets your mobile customers pay for your content and services when they connect over Wifi or other non-operator network connections.

Research shows that over 20% of mobile customers now connect using Wifi or other non-operator connections such as RIM Blackberry gateways; this number has increased dramatically from below 10% just 6 months ago. Bango Payment has traditionally presented these customers with Credit Card billing, but our latest technology upgrade lets all your Wifi connected customers simply pay using the most efficient MMA or Payforit compliant operator billing. This delivers a massive boost to your sales conversion rate and revenue potential, while ensuring your customers always get the best possible experience.

With the rapid sales growth of smartphones - Ovum forecast a 19.5% smartphone growth in 2009 - Bango predicts that over a third of your customers could be visiting your site via WiFi or other non-operator connections by as soon as 2010. Bango Payment ensures you continue to collect the maximum number of mobile sales going forward into 2010.

Our operator billing over Wifi is now live and you don't need to modify your site or systems to benefit from increased sales; we take care of all that for you automatically. The Bango hosted payment pages have been enhanced across all mobile devices and all connections to give your customer the same streamlined billing experience they are already familiar with - any of your customers can switch over to WiFi today and continue to simply click and buy.

Bango Analytics gives you the tools to precisely measure your customers and conversion rates - even those on WiFi. You will soon be able to see additional visitor information about your customer's current connection along with their operator and country of origin.

Follow the links for information on WiFi payments on iPhones, Blackberry's along with how we identify these customers.

WiFi connection increase

Kind regards,

Elaine Davies
VP Customer Services

Your Performance:

Explanation of sales figures

If you have permission to see the sales figures for your packages, these are shown above.

Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.



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