Customer Update August 14, 2006
Optimize your site for popular handsets
In order to deliver the best user experience it is vital to know which are the most popular handsets your customers use. Only Bango tracks usage world-wide and gives you such unique insight into handset trends across hundreds of content providers and millions of users.
Handset trends change on a regular basis based on the current hot capabilities and latest must-have phone styles. In July we saw Sanyo, Nokia, Samsung, Motorola and Sony Ericsson handsets vying for top place. Just one year ago only Nokia, Samsung and Sony Ericsson were in the top ten.
The top handsets
To help you deliver the best possible mobile internet sites, Bango has recently updated the Top 20 handsets page on Bango.com . The site now provides a much clearer chart alongside the stats table that lets you quickly see the top 5 handsets at a glance.
In addition to great graphics we have added significant depth with a monthly handset history going back to 2003. So you can now wind back time and see handset usage trends.
Handset testing
It is important to know what the most popular handsets are, but this is only part of the picture. There is no substitute for physically testing your site on actual handsets. This is still the most effective way to ensure your customers get the best experience.
To help you achieve this, make use of the Bango Test Center and remote testing service - only available to Bango customers. This provides you with direct access to the most popular handsets, allowing you to perform comprehensive testing in the UK without the capital overhead of device expenditure. With Bango Focus, Pro and Target packages you automatically get access to the Bango Test Center within your package. Pro and Target customers get 6 days each year. The Bango Test Center can be booked via Bango.com
For more information click here.
Regards
The Marketing Team at Bango
Explanation of Sales figures
If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.
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