Customer Update 19th May 2008
Which campaigns deliver the best results?
Have you ever wondered whether Google AdWords deliver better results than JumpTap, Medio or Yahoo? To spend money on mobile marketing this type of data is crucial.
We know that many of you already run multiple campaigns across different networks
and want an unbiased comparison between each. So we have launched a new goal comparison
report within analytics to help. This allows you to measure the effectiveness of
multiple campaigns against a specific goal - giving you the impartial data needed
to focus your campaigns onto the ones creating the highest ROI for your site.
Simply log into your Bango management tools and go to the analytics tab. Click on
the visitor's option on the side menu and choose the Goal comparison tool. First
select a tracking link for the goal you would like to measure against - it could
be a payment link, a link between pages or a form submission etc. Next choose some
start points, typically these will be Bango links you have used as destination URLs
in your banner ads and search marketing - but they can also be other links between
pages on your own site.
Your results will show the total number of visitors seen at your goal and on how
many people clicked on each of your campaigns. Between these totals you can see
the percentage of traffic from each campaign that reached your goal and what percentage
that was of your overall goal traffic.
Have a look at the Goal comparison tool in action: click here
It would be great to hear what you think of this new functionality. Post any comments
on the
Forums.
Kind regards
Bango customer services
Explanation of Sales figures
If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.
To view past customer updates, click here
Keep up-to-date:
