Customer Update 21st July 2008
Now you can get to know your customers a little better...
We are pleased to announce that Bango Analytics V3.0 has now gone live. This new release introduces two major changes that help you measure success and optimize your mobile website:
Site Analysis - Learn the most about unique visitors to your mobile site.
Bango page tracking identifies and records visitors to your mobile site letting you count visitors, measure navigation and learn about your customer's country, operator and handset. You can quickly measure visitors by adding a small line of HTML code to each page on your mobile site that you wish to track. We recommend you start by adding the code to your home page, your landing pages and goal pages such as download forms and click to calls.
Site analysis works by measuring pages as they are viewed. This compliments our existing campaign analysis which lets you track visitors as they physically click on your banner ads and search marketing campaigns or on links from your site out to 3rd party partner sites.
Once you have set up page tracking across your site we recommend using our Goal Comparison tool to measure which source pages (home pages, landing pages etc) people are using to reach goal pages (downloads, forms etc) within your site.
Get your page tracking code and add it to your home page to start counting unique visitors.
Site Summary
To help you make the most from all this new information we are please to introduce a new analytics dashboard - our Site Summary. This gives you all the important data about your site and campaigns on one easy to read page. Headline figures and trend graphs on the Site Summary help you make the best fast decisions while clicking to see our improved reports let you drill down into specific details.
These Bango Analytics features are also available to Bango Payment customers - you can add page tracking to collect visitor information on any site and analyze your last 100,000 page views in real-time. To learn more about this release please visit the Bango Analytics website.
We would love to get your thoughts and feedback on this new version and look forward to adding your best ideas into our next release.
Kind regards
Bango customer services
Webinar
The Payforit v1.4 UK and South African Market webinar is tomorrow at 4pm BST 11am ET. Register here to join in.
Explanation of Sales figures
If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.
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