Bango

Customer Update May 21, 2007

Dine out and let Bango Payforit!

Gordan RamsayHere is an important update on Payforit and how it will affect you, especially how it relates to marketing opt-ins. Read down as we are giving everyone an opportunity to have a treat of a lifetime with a dinner for two at the restaurant of top celebrity chef – Gordon Ramsay.

Payforit is an initiative by UK mobile operators to make the "WAP payment experience" safer for consumers. As a Bango customer, you have had the commercial benefits of Payforit for several years - your consumers have a no surprises, consistent payment flow , with no need for text messages.

When the Payforit mobile interface screens become mandatory — currently scheduled for early June — there will be some important changes.

Marketing opt in

All consumers must actively opt-in and give you permission to use their mobile phone number for marketing purposes specific to your service.

Payforit screenshot

You also have permission to use their mobile phone number for marketing purposes with other business partners of the service. All previous opt-ins prior to introduction of Payforit will no longer be valid.

Consumers must be able to opt-out of receiving marketing information in accordance with relevant regulatory and legal frameworks including but not limited to ICSTIS Code of Practice and Data Protection Act.

 

 

Customer care handling rules

All content providers must provide call center facilities for consumers to be able to receive support. The call center must be manned during normal UK office hours (9am – 5pm, Monday – Friday) and provide a message taking facility outside of these hours.

You’ll be able to provide these details direct into the Management Tools – Package details area from Friday 25th May.

Dine out on Bango!

The arrival of Payforit will force many businesses that have used Premium SMS to move to WAP billing. If you know of another business that is currently not using Bango to collect payments, why not introduce them to the benefits of Bango and benefit yourself!

We will reward you with the treat of a lifetime:

* For all Bango Pro and Bango Target signups: A meal for two (£200/$400 voucher) at Gordon Ramsay's restaurant in London or New York
* For Bango Advantage sign-ups: As above plus a bottle of Veuve Cliquot 1997 Grande Dame.

Liberate your colleagues from SMS Hell, and dine out at Hell's kitchen!!

Regards

Bango customer services

Directory auctions now open!

The next round of Directory auctions is now open and live bidding starts May 29, 2007:

Position 1 - 29/05/07 3pm GMT
Position 2 - 30/05/07 3pm GMT
Position 3 - 31/05/07 3pm GMT
Position 4 - 01/06/07 3pm GMT

Click here to log on and start bidding

Explanation of Sales figures

If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.

To view past customer updates, click here

www.bango.com/support

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