Customer Update 24th December, 2007
Strong commercial gains from opening up the mobile web in 2007
Looking back over 2007, we have seen strong commercial gains for those operators that moved to open up the mobile web. We have seen traffic grow fastest on networks where steps were taken to encourage more browsing off-portal and to increase payout rates to content providers.
Significantly, we have recorded a six-fold increase in Vodafone UK off-portal content sales.
Key indications we see in operators opening up the mobile web include:
- putting a search box onto the operator portal so people can search for content off-deck
- introducing flat rate data charges to encourage more mobile web browsing
- providing the highest payout rates
Vodafone UK has done all these which has encouraged content providers to target their mobile marketing at subscribers on the Vodafone UK networks as it brings a better return on their marketing investment
As a result of these measures Vodafone UK has risen to first place in the value of off-portal content sales. We detected a 153% increase in browsing on Vodafone UK following the introduction of flat rate data charges in June 2007
This momentum is set to continue into 2008, with Bango leading the way in our drive to open up the mobile web to all.
2007 in review
Before we leave 2007 behind, we have reflected on some of the major announcements of the year over on our blog. Read our review of 2007 to reminisce on a great year for the mobile web and catch up on any news you may have missed first time around!
Wishing you a successful and happy 2008 from the Bango team
Kind regards
Bango customer services
Holiday hours
The holidays are very nearly here and we just wanted to let you know the best times to get hold of us. Our customer support team will be available through the usual channels throughout the holidays, except for these days:
UK Office closed
25th December
26th December
1st January
US Office closed
24th December
25th December
1st January
Normal service will be provided 9am - 5.30pm (GMT and ET) apart from on the days listed above. Of course any critical issue can be reported through our 24/7 emergency support number, which you can find in your Bango Management tools (depending on your service level).
Happy holidays!
To view past customer updates, click here
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