Customer Update September 25, 2006
Best practice guideline on Bango Web Trigger
World Wrestling Entertainment has a great implementation of the Bango Web Trigger that we thought you might like to see.
The Bango Web Trigger enables you to push consumers from your website to your mobile site no matter where they are in the world. On entering their mobile number into a simple form on your website, consumers will receive a text message and WAP Push on their mobile phone which will traditionally take them into your mobile site.
WWE’s approach is simple and very effective. Instead of using the Bango Web Trigger to push consumers to the homepage of their mobile portal, WWE send consumers to an individual piece of content which they have chosen on the website. They click the “Buy” link and then download the piece of content. As users are now on the WWE mobile portal, they can browse and buy further content.
Simple, best practice rules that WWE follows are clear and concise instructions from start to finish e.g. simple one click selection of content and clever prompts such as “Check your mobile phone for a message” presented after a consumer submits their mobile number. All of this aids in simplifying the process for consumers.
Not only can consumers browse and buy further content once in the WWE site and increase repeat spend, they can click on the WAP Push message (also called Browser message or Service message) to come back to the site another day.
Read more information on the Bango Web Trigger and how you can drive your existing website traffic to your mobile content effectively, or contact Customer services.
Regards
The Marketing Team at Bango
Directory auctions now open!
The next round of Directory auctions is now open and live bidding starts today:
Position 1 - 25/09/06 3pm GMT
Position 2 - 26/09/06 3pm GMT
Position 3 - 27/09/06 3pm GMT
Position 4 - 28/09/06 3pm GMT
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