Customer Update 26th May 2008
Measuring text campaigns
Use Bango Txt Trigger with a Bango Tracking Link to measure effectiveness of uptake
Do you know which method of attracting customers to your site is giving you a high return? With Bango analytics, you are able to measure any kind of campaign, so long as you add a Bango Tracking link to the URL.
The Txt Trigger is an ideal example. It is an easy and common way in which you can get customers to your mobile site. Users make use of text messages on a daily basis so are very familiar with this tool, and because you are able to measure the effectiveness of this tool thanks to Bango analytics, it is an excellent way to get customers to your site.
In your promotional activities, advertise your Txt Trigger, with the country-specific short code displayed so customers to send a sms message, which will in turn display the URL of your site to the User. The best Txt Triggers are usually the phone spelling of your site; and this will direct customers straight to the home page, or any other page you have chosen, on your mobile site.
The goal comparison tool, featured in the last customer update, will show you how effective this method of advertising was and which campaigns are giving you the highest ROI.
Have a look at the Txt Trigger guide to find out more about how to add this feature to your advertising campaigns:
click here
Kind regards
Bango customer services
Bango Auction
Don't forget - the Bango Auction Opens tomorrow, so make sure you are ready to bid next week.
Another way to get traffic to your site!!
Explanation of Sales figures
If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.
To view past customer updates, click here
Keep up-to-date:
