Customer Update January 29, 2007
Enhanced Statistics will monitor Web Triggers and more
Bango are pleased to announce a range of enhancements to your Statistics reporting tools over the next few weeks. We'll help you analyze consumer trends and demographics and predict spending patterns, so you can aim your promotions at key consumer groups.
This week we're focusing on how the new features can capture information about Web Triggers. You already know that Bango Web Triggers push traffic from PC to mobile quickly and cost-effectively.
Soon you'll also be able to monitor the success of your Web Trigger campaigns in real time and report on your most popular shortcodes, volumes of triggers per territory and Bango Number(s) on a daily or monthly basis.
Click for full size image
First, set up Bango Web Triggers
Create a form to collect the mobile telephone numbers of your consumers. You can place it in your website or it's particularly effective if you embed it into an HTML email then send it as part of a direct marketing campaign.
When your customers type their mobile number in the form, we'll send them a WAP Push and SMS message that will take them right to your mobile content. It's important to tell your consumers why you're collecting their mobile numbers, so they know you'll just use it to send them a link to your mobile site.
Full set-up details can be found at Bango Web Triggers.
Next, monitor campaign success
Go to Management tools at Bango.com, then choose Statistics. In February you'll find a range of new tracking tools including the Trigger analysis features. You can even customize your graphs and charts to display usage information exactly as you want it.
The new Statistics features are available to all package holders, but Focus customers might want to consider an upgrade to take advantage of Bango Web Triggers. They can make a real difference to your marketing campaigns and future revenues. Contact sales@bango.com for details.
We'll tell you more about the new Statistics tools in future editions of this newsletter.
Kind regards
Bango customer services
Payout rate increases
Bango constantly works on your behalf to reduce the cost of billing and to deliver the best possible payout rates worldwide. As part of this, we are pleased to announce some increases to our Bango Target payout rates.
Details can be found at: http://bango.com/rates
All changes take effect from March 1st 2007.
Explanation of Sales figures
If you have permission to see the sales figures for your packages, these are shown above. Please note that these figures are total sales for your content. If you don't have any sales figures in the email, then the person who set up the Bango package has not given you permission to see this data.
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