Customer friendly experience

Paying for content on a mobile phone using Bango is the same as payments on the PC internet – easy and familiar to us all. People browse your mobile site and select the item they want to buy. Bango takes care of the sale of your content, with payment using our billing providers, before passing the user back to you for the download. Customers can clearly see what they are buying at all stages – this leads to more successful payments (higher conversion rates) and builds consumer confidence which leads to more repeat business.

The Bango payment flow

What you get:

  • Operator portal like experience
    Billing is seamlessly integrated into the mobile internet session giving your customers the same user experience they are familiar with on the operator portals.
  • A local experience
    Our BillRank™ technology geo-locates your customer and delivers a payment experience that is local and familiar. This automatically takes care of languages, currencies and any operator mandated payment flows, such as Payforit in the UK.
  • More repeat business
    According to Bango research, 46% of people who buy one item of content then come back for more. This compares with 29% for content bought via Premium SMS.
  • Branding your payment pages
    You can fully brand the payment flow to provide a consistent look and feel across all your pages – from home page to content download. Your branding even applies to UK Payforit payment pages.

Why it’s good for your customers:

  • Buying content uses the same experience they are familiar with on their operator portals or from buying goods on the PC internet.
  • The terms and conditions are clearly shown along with the support details of the content provider to reassure them.
  • Content is displayed in their local currency.
  • They can review and manage their subscriptions at any time on their mobile phone from bango.net.

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