Practical guide to going direct to consumer

Practical guide to going direct to consumer

Increasingly more brands are using the mobile phone to deliver mobile content and services directly to millions of consumers across the world via the mobile web. The information in this guide is compiled from years of experience working with businesses of all sizes. It is designed to provide you with the information and advice needed to be successful on the mobile web.

Download your FREE 'Guide to success'

Here’s some of the information you will find in the guide:

The benefits of going direct-to-consumer

When delivering mobile content and services off-portal, you are able to gain more control over the pricing, promotion and product proposition. By going direct-to-consumer you are also able to build lasting relationships with your customers and personalize your service.

How to make your site easy to get to

Bango helps you drive traffic to your site by giving you the promotional tools to get your site into the hands of your users. There are three simple call-to-actions that you have at your disposal; Bango Web Trigger, Bango Txt Trigger, direct URL entry.

Understanding your customers and what they want

Bango delivers customer identification and information about your customers as well as post visit analysis tools. As well as identifying the visitor, Bango provides you information about which operator they are using, their country and handset information.

Best ways to monetize the content

By going direct-to-consumer you are in full control. Set the price points for your content and price differently for a particular market or promotion.

Using mobile search and advertising to promote your site

Bango has partnered with established search brands and mobile advertising companies such as Yahoo!, Google and JumpTap, to help users find your content easily.

How viral marketing can help

Community marketing is taking off. If people like your content, by having a “Tell a friend” link on your mobile site, it’s an easy way for them to recommend you to their friends.