Bango Resale

Revolutionize how you deliver subscription offers, bundles and promotions

Bango Resale enables telcos, retailers, banks and other consumer businesses to Super Bundle hundreds of subscription services, delivered as compelling offers, targeted at different customer segments and added to a single monthly bill.

Bango Resale acts like a Digital Vending Machine providing all the core requirements needed for a successful Super Bundling business. Resellers and content providers connect once to the Bango Platform to join an ecosystem of over 150+ partners, reaching new paying customers everywhere.

Uniquely, Bango technology delivers the full customer lifecycle for your bundling and resale business. Revolutionize how you deliver subscription offers, bundles and promotions with Bango Resale.

Understand the evolution to subscriber economy with our latest study and get key insights into subscriptions and bundling.

Key benefits

Rapid time to market through simple, effective integration of third and first party product bundles
Optimize customer acquisition through powerful data insights
Boost sales success with end to end tracking, from intent to activation
Flexibility with subscription offers, including break-through innovations that protect consumer subscription status
Apply data insights to maximize conversion from offer period to paid customer
Detailed, real-time reporting and synchronization built-in as standard

Bango Resale is deployed by leading online businesses – including Amazon, Google, Netflix – to win new customers by bundling and reselling their products with partners across the world. Innovative Bango technology increases customer growth, boosts sales and reduces churn for customers across mobile, fixed-line, broadband, cable, TV, and OTT markets, and now with leading retailers and other mass market businesses.

Bango Resale is used by leading resellers such as the Optus SubHub, a great example of Super Bundling.

Amazon successfully launched Prime Video Mobile Edition in India – effectively leveraging Bango’s resale & bundling technology.

The launch of Prime Video Mobile Edition in India marked a world-wide first for an Amazon Prime country. Prime Video Mobile Edition was launched with the aim to democratise access to quality entertainment in India. We thank Bango for their contributions in helping us deliver a seamless Prime Video Mobile Edition experience for our Airtel pre-paid customers.

Resources

Bango’s openness, growth mindset and agility have enabled us to deliver Game Pass Ultimate to market quickly and unlock value from Microsoft and our partners.

Leaders are thriving with Bango

Microsoft leverages the Bango Platform to enable telco partners to bundle Xbox Game Pass Ultimate and Xbox All Access in their subscription packages.

Opens-up access to Xbox subscriptions and consoles sales
Xbox Game Pass Ultimate gives gamers access to over 100 high-quality games on console, PC and compatible mobile devices for one low monthly price
Partners that want to benefit from the global demand for Xbox gaming can now leverage the unique offer and targeting insights provided by the Bango Platform to attract many more customers

Amazon uses Bango Resale to increase customer engagement with bundled and resold product offers.

Amazon successfully launched Prime Video Mobile Edition in India – effectively leveraging Bango’s resale & bundling technology.

Speaking on the collaboration, Sameer Batra, Director, Mobile Business Development, Amazon: “The launch of Prime Video Mobile Edition in India marked a world-wide first for an Amazon Prime country. Prime Video Mobile Edition was launched with the aim to democratise access to quality entertainment in India. We thank Bango for their contributions in helping us deliver a seamless Prime Video Mobile Edition experience for our Airtel pre-paid customers.”

Pandora, the largest music streaming service in the U.S., partners with Bango to power subscriptions through Pandora reseller partners.

Delivering Pandora subscriptions to customers across the USA
Eligible customers select a subscription to Pandora Premium to add to their plan
Enables Pandora to grow the subscriber base for their leading music service

Microsoft leverages the Bango Platform to enable Telco partners to bundle their subscription products including Xbox Game Pass Ultimate, Xbox All Access and Microsoft 365.

“Bango’s openness, growth mindset and agility have enabled us to deliver Game Pass Ultimate to market quickly and unlock value from Microsoft and our partners.” – Greig Williams, Telco Channel Lead at Microsoft Consumer, UK

Reach your next paying customer here

Accelerate growth and scale your business with Bango. Find out how you can convert more online users to paying customers.

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