There are significantly more benefits to carrier billing than just the revenue it generates.
In this white paper Bango explains the true value that carrier billing delivers to operators.
Including how carrier billing:
- Strategically places you into your subscribers’ purchase flow
- Gives you significantly stronger engagement with individual subscribers
- Enables you to target marketing to win more subscribers
- Increases the value of your advertising products
- Helps you build valuable partnerships focused on commercial objectives
Even if the revenue generated from carrier billing was zero, it is strategically important to provide high quality carrier billing as a way for your subscribers to buy apps and media from the leading app stores.