Examining the crucial differences between these methods for billing content and services to mobile phone accounts.
In this white paper Bango examines why Direct Carrier Billing is replacing Premium SMS as the method for billing content and services to mobile phone accounts.
Including an overview of each billing method, here's what you'll learn from this white paper:
- Which Direct Carrier Billing methods are truly 'direct'
- Features and benefits of true Direct Carrier Billing
- Four main weaknesses of Premium SMS
- Massive impact of Direct Carrier Billing on paid downloads and daily revenues
Direct Carrier Billing provides a payment method for a wide and diverse user base in both developed and emerging markets. Content providers and app stores seeking to offer carrier billing will gain significant performance, time-to-market and reporting advantages by using a partner to provide Direct Carrier Billing.