Smule, developer of the highly successful Sing! Karaoke app, ran a marketing campaign using Bango Marketplace audiences to target Indonesian mobile subscribers proven to pay for in-app content.
By targeting using Bango audiences, the campaign resulted in:
- Acquisition of high value users
- Over 2x increase in conversion rate of paying users
“Bango helps us partner with operators in key markets. Using payment insights provided by Bango to identify high LTV audiences has delivered Smule a significant increase in acquisition of paying users.”
– Matt Mandel, Director Business Development, Smule