Millennial Media, the industry’s largest and fastest-growing mobile advertising company, today announced it has integrated Bango’s mobile analytics into its Decktrade marketplace platform. This move, further supporting Millennial Media’s commitment to an open market, provides its Decktrade users with Bango’s mobile analytics’ service.
Bango Analytics will enable Decktrade users to accurately track unique visitors responding to mobile ad campaigns, providing the precise measurement and insight needed to optimize campaigns and maximize return on investment (ROI). The integration of Bango Analytics into the Decktrade platform enables any advertiser to seamlessly add a Bango campaign tracking link to a campaign, thereby enabling accurate tracking of a variety of metrics including unique visitors, country, network and device.

“This integration further solidifies our commitment to providing our clients and partners the best mobile measurement and analysis services. We are excited to add Bango Analytics to our growing list of third-party reporting and analytics partners,” said Eric Eller, senior vice president of products and marketing at Millennial Media. “Our Decktrade customers will benefit from being able to leverage the response of each campaign to then reinvest where they see the strongest performance.”

Aimed at advertisers who recognize the power of mobile media discovery, lead generation and conversion, Decktrade is a performance-based, self-service network for mobile advertising. The network features a simple-to-use auction environment and multiple tools to make sure customers and publishers derive maximum value from the marketplace.

“Bango Analytics and Millennial Media’s Decktrade advertising platform work in perfect harmony by offering customers a highly targeted mobile advertising solution and the ability to get the most accurate mobile analytics,” said Ray Anderson, CEO, Bango. “This partnership gives mobile website owners the tools to target exactly the right audience across multiple markets and to increase their success on the mobile web”.

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