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From clicks to connections: Why subscription brands are turning to bundling

In 2024, Netflix poured nearly $3 billion into marketing a single product: itself It’s a blockbuster-level budget that would make even the most

As subscription fatigue and acquisition costs rise, successful businesses are turning to bundling and partnerships to deliver more value to their

Executive summary and introduction Subscription bundling has become a key growth strategy for resellers like telcos, banks, and

Customer acquisition costs have become an expensive and unsustainable challenge for many subscription brands — so much so that Bango has named a

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The subscription economy is now expected to be worth $1 trillion by 2028, thanks to the evolution of business models to recurring charges rather

Streaming may have started the subscription boom but the next wave is more diverse, dynamic, and demanding From AI assistants and budgeting apps to

When you think of the world's biggest advertising spenders, what comes to mind Coca-Cola's “holidays are coming” campaigns Apple's sleek product

“But I already have a subscription”“Will I lose my playlist or profile”“Can I take this better offer – or do I have to cancel

For the past two years, I’ve been attending StreamTV with colleagues from Bango, and it continues to be a great opportunity to raise our profile

Subscription bundling can rapidly become complicated, especially when managing interactions between multiple parties, services, and billing plans