Inside the Bundle: The interviews
Inside the Bundle: The Interviews, powered by Streaming Made Easy, brings together the people shaping the future of subscriptions.
Created by Marion Ranchet in collaboration with Bango, this interview series goes beyond headlines and hype to explore how the world’s leading telcos, platforms, content providers and digital businesses are building smarter bundle strategies.
Each conversation delivers practical insight from executives and industry experts at the center of the subscription economy. From customer acquisition and retention to partnerships, monetization and Super Bundling, these interviews uncover what is working right now and what comes next.
Whether you are launching bundles, scaling subscription services or rethinking customer value, this series is designed to give you real-world perspectives you can apply immediately.
Liberty Global on AI discovery and frictionless subscription journeys
Chris Van der Linden, Director Product Roadmap for Entertainment & AI
Chris Van der Linden is a telecom and media executive associated with Liberty Global. His background includes commercial leadership roles focused on digital entertainment, partnerships, and subscription growth strategies across European markets.
Stingray on customer-centric subscription bundling
David Purdy, Chief Revenue Officer
David Purdy is a senior executive at Stingray, the global music, media, and technology company known for music streaming, FAST channels, and in-car entertainment services. He has extensive experience in content distribution, partnerships, and commercial growth across international media markets.
MásOrange on why simplicity is the future of bundling
Ana Lopez, Head of Product and Customer Experience
Ana López is Head of Product and Customer Experience at MasOrange, where she leads the evolution of the company’s TV experience across its portfolio of brands following the Orange and MásMóvil merger. With nearly 15 years of experience in digital television and entertainment platforms, she specializes in product strategy, customer experience, OTT integration, sports content experiences, and advertising innovation. Her work focuses on building next-generation TV platforms that combine streaming, personalization, and data-driven engagement to improve customer retention and viewing experiences at scale.
Viaplay on why bundling needs the right platform
Joan Cruells, VP of Partnerships & Growth
Joan Cruells is VP of Partnerships & Growth at Viaplay Group, leading commercial strategy and partnerships across international markets. He also oversees content acquisition and windowing. With prior roles at STARZ, AT&T, and DIRECTV, Joan brings deep expertise in content strategy, business development, and platform partnerships.
Virgin Media O2 on why streaming needs curators, not aggregators
David Bouchier, Chief TV & Entertainment Officer
David Bouchier is Chief TV and Entertainment Officer at Virgin Media O2. He leads the company’s television, content, and entertainment strategy, including streaming partnerships and pay-TV innovation. Earlier in his career, he held executive leadership roles at BSkyB, News Corporation, and Sky Italia before founding his own pay-TV businesses.
Warner Bros. Discovery on what makes streaming bundles work: One click, big brands & better partnerships
Kenechi Belusevic, VP Business Development & Distribution
Kenechi Belusevic is VP of Business Development and Distribution at Warner Bros. Discovery, overseeing commercial partnerships and distribution across Central & Eastern Europe, the Baltics, Mediterranean markets, Israel, and CIS territories. She has played a key role in expanding WBD’s regional streaming and sports distribution footprint and previously worked at Discovery and MYD Sports.
Is AI the Future of TV Bundling? Telenet on Super Aggregation, Streaming & the Living Room
Vincent Stevens, VP Entertainment
As the VP Entertainment at Telenet, Vincent Stevens leads the development and enhancement of the company’s media and entertainment offerings to create seamless, customer-centric viewing experiences. With an extensive background in the telecoms, media, and tech industries, he previously held senior leadership roles at Delta Partners and TIMWE Group, focusing on global business expansion