Be where you thrive
Bango provides the technology and partnerships that online merchants need to acquire more paying users. Thousands of merchants and developers benefit from the Bango technology and ecosystem, from start ups to the world’s largest online business, including Amazon (NASDAQ: AMZN), Google (NASDAQ: GOOG) and Microsoft (NASDAQ: MSFT).
Bango technology is offered as a SaaS platform, providing the fundamental services all merchants need to grow, including one-click online payment, digital distribution through third-party resale partnerships and purchase data that helps marketers find people who want to buy their products. Delivered through a common platform, these technologies enable merchants and their partners to market and monetize content and services to billions of online users everywhere.
Becoming a Bango customer means joining an ecosystem, where all participants benefit from the success of everyone else. New dimensions of growth become possible – from resale and bundling partnerships, purchase data that drives higher conversion rates and seamless charge-to-bill payments available to billions of users. The advantages of the Bango ecosystem are easier market entry, scaling faster and monetizing a much higher percentage of users. Existing customers encourage more customers to join. As this virtuous circle of partnerships grows, everyone inside the circle thrive.
Making a new market
Bango technology is catalyzing the growth of a new market for consumers to find and enjoy online subscription services. Through Bango, the service providers leverage the massive distribution and monetization power of the global communications industry.
Purchase Behavior Targeting
Bango has developed break-through purchase behavior technology that boosts digital marketing performance through the application of payments data. Bango analyzes online payment activity to create marketing segments called Bango Audiences. Merchants use these audiences to target their online offers and advertising at customers based on their purchase interests. Targeting people that want to buy – Purchase Behavior Targeting – increases the number of paying users and grows end user spend. More online spending drives growth in the payments and resale business, generating even more data insights. These highly synergistic products create a powerful virtuous circle that drives continuous growth. Everyone connected to the Bango Platform thrives as this circle grows.
The Digital Vending Machine
Delivering services as subscriptions brings benefits for online businesses and the customers they serve. Customer lifetime value increases for service providers and products with a high ticket price become affordable to many more people when paid on a subscription basis.
Streaming subscriptions have transformed the media and content industries. Now, many more services are provided as subscriptions from automobile purchases and add-ons to food delivery, healthcare and productivity.
As more products are offered as subscriptions, the technology needed to bring this growing range of services to consumers becomes more critical. The Bango Digital Vending Machine is the core technology that powers a growing number of these services, enabling subscription service providers to reach more paying users through a network of global resale partnerships.
The Digital Vending Machine powers the new generation of “Super Bundling” services, responsible for an increasingly larger share of consumer subscriptions. Without Bango technology this market is large, but inefficient, reliant on hundreds of separate, one-to-one integrations, leaving consumers without a way to efficiently manage their spending. The Bango Digital Vending Machine brings this market together, with a unified consumer experience that drives broader and deeper engagement.
A market of billions
Bango enables our customers to reach 4.5 billion individuals online, across 75 countries. The market generates over $1 trillion in revenue a year. Monetizing this vast online audience is underpinned by Bango Payments, which gives users alternative ways to pay that are frictionless, simple and safe.
Bango Payments powers many of the world’s leading online stores, from Google Play for digital content and services for billions of Android users through to Amazon retail payments in Japan.
Listed on The London Stock Exchange (AIM: BGO) in 2005, Bango provides unique technology and services used by global leaders to grow their online commerce faster and more effectively. Bango customers include Amazon, Google, Samsung, Softbank and Microsoft.
Bango is a fast growing, profitable and innovative business that is enabling its customers to grow and monetize their customer base faster and more effectively.
The Bango journey
Bango was founded in 1999 with the disruptive idea that businesses could capitalize on the emerging “mobile internet” by making their valuable content available to billions of people using mobile phones.
Following from that founding idea, Bango has pioneered many mobile payment “firsts”, including the first credit card and PayPal payments from mobile phone browsers. Bango then partnered with leading operators to launch charge-to-bill services and opened up mobile payments to early adopters and major content publishers outside the mobile operator “walled gardens”. From 2001 to 2005, Bango established the “browse and buy” model for mobile payments. This technology delivered a familiar e-commerce experience to millions of users for the first time on a mobile phone screen.
By 2005, when Bango listed its shares on the London Stock Exchange (AIM), Bango had hundreds of content providers using its direct-to-consumer billing platform. The arrival of faster mobile internet connections and better devices gradually drove more usage of mobile services. Between 2008 and 2014 as smartphones became dominant, app stores emerged as the primary distribution channel for digital content and services.
Bango has become increasingly influential in the space, powering payments for many of the world’s largest app stores. Bango was involved in prelaunch with Android Marketplace – which became Google Play – and provided the technology that Facebook deployed for its mobile payment systems.
In 2010 RIM had selected Bango as its partner for BlackBerry App World store, the first time direct carrier billing had been used by a global app store. In October 2012, as Bango expanded its reach beyond one billion users, Bango became the first “non-operator” Google Play billing partner, launching initially Google “direct carrier billing” with Telstra in Australia and subsequently with dozens more operators worldwide. 2013 saw Microsoft integrate its Windows Phone Store with the Bango Platform. In 2014 Bango launched its first live markets with Amazon Appstore and Samsung GALAXY Apps, as well as group-wide partnerships with leading MNO groups including Deutsche Telekom and Etisalat, cementing its place as the de-facto leader in app store carrier billing.
Bango launched the first Google Play carrier billing services available to Android users in Africa and Latin America in 2015, then in 2016 Bango opened-up the DCB paid content market in India. Merchants using Bango for payments have access to a range of “alternative payment methods” that include charging payments to mobile and broadband bills, and to mobile wallets. Bango has a history of enabling any connected device to access these payment methods, for example activating the first carrier billing launch for Xbox One content in 2016.
The pace of innovation and market firsts has continued, with new data insight technologies including Bango Boost and Bango Dashboard, initially launched in 2015 and 2016. These products enable merchants and telcos to use data to optimize the performance of carrier billing connections, increasing the number of paying customers and boosting payment conversion rates. Bango partners use these tools to grow their businesses using information that only Bango can provide from across the whole Bango Platform. Bango post-launch technology is proven to deliver higher revenues of between 20-40%, giving partners that integrate with the Bango Platform an important competitive advantage.
Uniquely positioned at the intersection of the $2.4 trillion telco industry and the $1.4 trillion digital services industry, Bango has introduced new technologies to this market, which enable the two worlds to benefit more deeply from their complementary strengths. Bango Resale, launched in 2018, powers the reselling and bundling of subscription services by telcos and other mass consumer businesses. Bango Resale means that digital merchants offering subscriptions can leverage the reach and billing capabilities of the global telco industry to find millions more paying users.
Bango is chosen by the world’s leading online businesses to find more paying customers. Bango technologies expand their customer reach, increase life-time value and make customer acquisition much more effective. Bango Payments continues to lead the market in adoption by major app stores, partnering with the world’s biggest telcos. Innovations such as predictive authorization and subscription suspend-and-resume give Bango customers competitive advantages through technology.
Recently, Bango introduced the Digital Vending Machine (DVM) to the market, which standardizes in one software platform all of the key functions and services needed to bring subscription services to millions of customers. The concept of a vending machine signifies that speed and ease of deploying the technology, which provides a simple mechanism for stocking and offering subscriptions to different customer groups, depending on their needs and preferences. The DVM is part of a global network managed by Bango, enabling information about what products, bundles and offers work best to be shared across the network to the benefit of all.
Businesses spend an estimated $600B a year on digital advertising, the majority of which goes to paid search ads and paid ads on popular social media platforms. These platforms help advertisers target their ads at prospective customers by using search and social “indicators” – patterns of usage that suggest what kind of user each of us is.
What these advertising platforms lack is any proof points about what consumers spend money on. Ecommerce platforms do know what we decide to spend our money on and can therefore provide marketers with ad targeting directed at people who pay for specific types of product and service. This ability to link advertising with a customer’s propensity to buy is called Purchase Behavior Targeting.
Outside of the e-commerce market places like Amazon and Shopify, Bango provides purchase insights that can be used by marketers to target digital ads at users. These Bango Audiences connect advertising on Google, Facebook, TikTok and Instagram to people most likely to pay for the advertisers’ product. By enabling advertisers to target those online users that are more likely to buy, ad spend increases the number of paying users, and more paying customers generates increasing consumer spending, which drives more revenue for Bango Payments and the Resale business.