Nobody cares about likes
Everyone wants to be liked, but does that magical thumbs up mean anything when it comes to your bottom line?
Well, according to the world’s CEOs… no.
Marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets… and don’t even get them started on “impressions” and “engagement” levels.
From the CEO’s perspective, until these metrics can tie back to the business’ bottom line, they’re not worth talking about. So if it doesn’t come back to revenue, don’t try selling it to the board!