Stand out from the crowd

In a competitive and fragmented market, content providers face rising subscription fatigue, high acquisition and retention costs, and the pressure to continuously win new customers.  

To stand out, you need fresh strategies and strong partnerships to address the growing number of challenges: 

• Churn rate: One of the biggest challenges for subscription models is reducing churn. High churn rates can negate the gains from new customer acquisition.
• Market saturation: Many markets are becoming saturated, making it harder to find new subscribers without cannibalizing from competitors.
• Limited niche: Providers targeting a specific niche market e.g., fitness or niche streaming can find it difficult to scale beyond a certain point. 
• Abundant alternatives: There are often many competitors offering similar services. This creates a race for content or feature superiority, driving up costs. 
• Conversion from free to paid: Converting free users into paying subscribers is a constant struggle. 
  
  

Content x content = content² 

Packaged together, multi-service content bundles give customers an attractive way to discover and subscribe to more of the content they want.  

Combining subscriptions provides value, convenience and appeal to consumers, increasing choice and strengthening engagement. In the Digital Vending Machine® ecosystem, there are multiple subscription offerings crossing dozens of content categories, opening-up a wide range of bundling possibilities. 

Content² – For every idea you have to grow your subscriptions business, the Digital Vending Machine® is the place to start. 

Key benefits:

The DVM™ enables more creativity in your bundling strategy to open-up more ways for customers to enjoy the content and services you provide.

• Speed: Get to revenue faster through the world’s largest subscription bundling ecosystem.
• Low cost of entry: Use the pre-stocked DVM™ to showcase your subscriptions in front of the world’s biggest resellers to fast-track your indirect channel growth strategy.
• Scale quickly: Remove the need for multiple one to one integrations, connect once to access all connected resellers.
• Channel optimization: Market-wide data insights from across the DVM™ ecosystem show you which offers and bundles drive greatest customer engagement.
• Simplicity: Leverage standardized commercial, technical and operational ways of working through the DVM™.
• Platform benefits: The DVM™ is constantly evolving, content providers automatically get feature enhancements and access to the latest partner connections, upgrades etc.