Direct Carrier Billing (DCB)

Direct Carrier Billing (DCB) is an alternative payment method to cash or cards.

Direct Carrier Billing (DCB)

Carrier billing is the quickest and easiest way for any of the worlds 5bn mobile phone users to buy apps, in-app content, digital and physical goods, or subscription services – they simply add the charge to their post-paid or pre-paid mobile account, or their operator wallet.

The global carrier billing market is forecast to more than double between 2021 – 2025 (Statista). Bango is powering this growth, ensuring mobile operators and brands can offer more consumers the best payment experience.

The Direct Carrier Billing (DCB) opportunity

There are now over 5 billion unique mobile subscribers from a global population of over 7.5 billion people, according to the GSMA (Q3 2021).

Every one of these subscribers has a payment relationship with a mobile operator and is technically able to pay using carrier billing – no setup, no entering new payment credentials, just click and pay to the existing mobile account.

Less than 20 per cent of these people have credit cards in comparison.

5bn

unique mobile subscribers

>20%

Less than 20 per cent of the population have a credit card

Benefits of Direct Carrier Billing (DCB) for consumers

Simple, convenient and secure purchases

Physical and digital content, subscriptions and services from apps, to streaming movie subscriptions to road tolls and even televisions! Consumers can purchase all of these goods from any internet enabled device – mobile, PC, games console, Smart TV etc – charging the cost to their pre or post paid phone bill in just one click.

Amazon DCB payment experience powered by Bango

Benefits of Direct Carrier Billing for Mobile Network Operators (MNO)

Increased customer acquisition, retention and monetization opportunities

Hundreds of mobile operators and telcos worldwide enable over-the-top (OTT) purchases from third-party merchants to be placed on their customers’ bills.

Carrier billing drives up mobile operators key KPIs – customer acquisition, retention and monetization (ARPU). By leveraging a network of world class brands, operators can deliver attractive content and services to acquire new customers and engage existing subscribers.

Carrier billing provides a key data asset for mobile operators. Customers with a clear history of carrier billed payments are your highest value subscribers – you know how much each customer typically spends, what time of day, week or month they spend most and the types of games, apps and media they buy. This information is important for CRM and is valuable for app developer marketing.

Bango powers carrier billing for leading mobile operators

including EE, Verizon, BT, Vodafone, Softbank, NTT Docomo, Deutsche Telekom and more.…

Benefits of Direct Carrier Billing for content brands

Reach over 5bn consumers with increased payment conversion rates

Merchants and content providers who partner with mobile operators to offer carrier billing as a payment method maximize customer acquisition and sales success.

Carrier billing increases consumer reach by more than 300% compared to credit cards. The inclusive, simple and frictionless experience provided by DCB leads to an increased conversion rate to paying users.

Bango powers carrier billing for leading merchants

including Amazon, Google, Microsoft and other

Benefits of using Bango for Direct carrier billing

The global carrier billing market is forecast to more than double between 2021 – 2025 (Statista).

Bango is powering this growth, ensuring mobile operators and brands can offer more consumers the best payment experience.

We are excited to launch carrier billing with Google Play for the first time ever in Indian sub-continent. At Idea Cellular, we continually innovate to provide our customers with the best service, and Bango impressed us with their platform architecture, simplicity of integration and credibility as the market leader.
Sashi Shankar Chief Marketing Officer, Idea Cellular

Benefits of using Bango for Direct Carrier Billing

Innovative differentiation

Fast to launch, faster to scale

Measurable growth

Grow faster with the Bango Direct Carrier Billing solution

Fast to launch, faster to scale

  • The simplest integration – one fast integration to Bango and you are ready to go
  • The fastest growth – the Bango Circle is a unique ecosystem of global partners, all ready to launch. Simply configure and launch new partners and regions fast.
  • Guaranteed compatibility with app store or merchant API changes

Measurable growth

  • Unique marketing insights that increase customer numbers and payments volumes
  • Comparative benchmarking technology across the carrier billing ecosystem to identify and prioritize actions that boost payment conversion rates
  • Information to enrich your payment and behavioral data for optimal targeting

Innovative differentiation

  • One solution, any type of product or service – digital, physical, IoT, one-time, subscription…
  • One solution for Direct Carrier Billing, mobile wallets and more. Add subscription bundling, product offers, rewards and incentives
  • The features you need to offer physical goods on a mass scale enabling multiple item checkout, partial shipments, partial refunds and more.

To maximize the global opportunity offered by DCB, and it’s a big one, contact Bango today….

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