January 12th 2011, 12pm EST / 5pm GMT
This webinar, organized by the IAB, will provide information on how to measure your mobile campaigns directly from the experts. Bango, mobile agency Somo, Yahoo!, and mobile advertising network Millennial Media will provide tips to understand the performance of your mobile campaigns.
• An overview of the mobile marketing landscape
• The importance of measuring mobile campaigns
• What marketers should watch out for
• How to measure mobile campaigns
• How to get the most accurate view of active, ongoing mobile campaigns
• What matters to brand marketers