Bango is pleased to announce a strategic partnership with Les Mills, a premier global fitness service provider, to globally expand the accessibility of its digital fitness subscriptions.
LES MILLS+ is now available through the Digital Vending Machine® (DVM™), enabling telcos and other resellers to offer this high-quality fitness service to their customers as a bundle, add-on, or as part of a Super Bundling content hub.
The popularity of at-home workouts has skyrocketed in recent years, driven by their convenience and accessibility. The proliferation of digital fitness platforms, innovative home gym equipment, and the widespread adoption of remote work have fueled this trend. Virtual fitness classes, personalized training apps, and online workout communities now offer individuals a multitude of ways to stay active from home.
LES MILLS+ offers an unparalleled workout experience with exceptional trainers, motivating music, and science-backed routines designed for optimal results. With this new partnership, telcos can now provide their customers access to these world-class workouts, whether they prefer to exercise at the gym, at home, or on the go. By tapping into the growing demand for fitness and wellness, telcos can diversify their content offerings with LES MILLS+, while Les Mills expands its reach through these new telco channels.
The DVM™ enables telcos and other resellers to quickly, easily, and cost-effectively broaden their range of third-party services. It allows them to scale their subscription service offerings at a much faster rate than traditional in-house solutions. A single connection to the DVM™ opens up a wide array of subscription services for telcos, allowing them to deliver various bundles, discounts, and offers to attract and retain customers. For content providers like Les Mills, this means significantly extending their subscription service reach to consumers worldwide beyond their direct market channels. Consumers benefit by gaining access to the best deals on their favorite subscriptions.
“Distribution is key. Reaching a wider audience is crucial, and the Digital Vending Machine® is the perfect solution. It simplifies the process of distributing our service to a broader audience, reducing complexity and saving time, allowing more people worldwide to stay fit and healthy with Les Mills workouts and programs.”
Luke Waldren, Chief Customer Officer at Les Mills.
“Les Mills is a fantastic addition to the Digital Vending Machine®, enriching the range of content available to telcos with fitness services. The variety of content enhances appeal and aligns perfectly with Super Bundling content hubs, providing telcos with an excellent way to offer a broad range of subscription services in one convenient place.”
Anil Malhotra, CMO at Bango.