There’s never been a better time for consumers to grab their TV remote or their smartphone and flick through some of the best content on the planet. 

Want to watch the latest Hollywood blockbusters? Grab your popcorn and dim the lights — there’s a digital subscription for that. Want to indulge in some ‘me time’ and chill out with some personalized well-being classes? Relax! Light a candle and roll out your yoga mat ‘cos there’s a subscription service just for you. 

Want to watch a movie while doing yoga? Well, if there’s not a subscription service offering exactly that at the moment, it’ll only be a matter of time. 

The truth is this. Consumers are crying out for digital content. They cannot get enough of it. And yet, at the same time, they’re overwhelmed by the sheer volume and fragmentation of digital service subscriptions. 

The answer isn’t fewer subscriptions — but simpler management. What they want are digital subscription services and content on their own terms

This places content providers and subscription services looking to ride this wave of booming demand in a unique position. To maximise revenue, they have to adapt to changing consumer trends. Or to put it another way, they need to understand that relying on the dominant direct-to-consumer model puts a ceiling on the growth subscription services can achieve.

Fortunately, there is a solution on the market that squares this circle between consumer demand and subscription providers’ desire for growth —  Super Bundling.

And that’s exactly what Bango’s latest report — Super Bundling: Opening up new distribution channels for content providers — is all about. It lifts the lid on the rapid rise of Super Bundling as a new and flexible route to market for content providers who understand the shifting patterns of consumer behavior. 

It explains why Super Bundling has become the new frontier for over-the-top (OTT) providers and subscription services looking to cement brand loyalty and drive customer acquisition. 

It uncovers which companies are most trusted to deliver Super Bundling hubs and how content providers can capitalize on creative, complementary partnerships.

And it highlights the unmistakable synergy between channel partners and content providers making Super Bundling a ‘win-win-win’ for all parties — channel partners, subscribers and content providers. 

Crucially, it reveals how plugging into the Bango Digital Vending Machine gives content providers instant access to a new marketing, distribution, and billing channel.

As the report makes clear: “Super Bundling isn’t meant to replace existing channels for content and service providers. Instead, it’s an additional channel for acquisition, increasing access to domestic markets and opening doors to new international markets as well.” Want to know more? To download your copy of Super Bundling: Opening up new distribution channels for content providers — and to learn more about increasing customer stickiness, reducing customer acquisition costs and the appeal of creative bundling — click here.