Bango Analytics

I’ve been looking at our latest release of Bango Analytics, which slipped out late last month. There are some gems in there, showing how Bango defines the industry benchmark for accurate data and precise reporting. Detailed release notes are over on our Dev Blog, but some of the things that caught my eye include:

Whether you are collecting payments or measuring campaign, site or app performance, understanding your customer loyalty is crucial. Bango now shows the interval between your customer visits, in addition to the frequency of the repeat visits. This information helps you in assessing campaign, site or app performance – specifically seeing where a customer visits more times with a higher frequency. Conversely, customers may visit more often but with greatly decreasing frequency (an odd idea, but true). News and other sites which expect regular visitor patterns can develop a clear sense of when content should be refreshed as customer repeat visit frequencies drop.

A new bots and spiders report provides details on all bot and spider traffic recorded on your site. Bots and spiders tend to be stripped out of reporting, but there is value in understanding the name, type and frequency of such traffic. Spiders from search engines are naturally a good thing, so understanding their penetration and regularity could really help with site and search engine optimization. Also, understanding if you have unwanted bots automatically harvesting data from your site allows you greater control of your assets.

There are several new filters allowing you to drill even deeper into your data. You can now filter for different connection types, whether operator or Wi-Fi. You also get full user report granularity offering an unprecedented detail on individual users, allowing you to understand the activities of your most loyal customers.

Bango Payment customers can now filter by payment source, making it easy to discover how each route to payment is performing, enabling comparison and optimization across different sources.

Finally is my favourite. We’ve added time-zone support for those countries with unusual 15 or 30 minute time offsets. Nepal, Venezuela and Myanmar, but you knew that, right?