Anil leads the AI strategy program at Bango, focused on embedding AI into the Digital Vending Machine® platform. He works closely with Bango’s telco and media partners to combine subscription bundling with AI technologies, enabling sharper targeting, greater personalization and more relevant consumer propositions.

An area of interest is the development of agentic systems that give consumers greater control over their subscriptions, empowering them to manage, modify, and discover bundled offers through intelligent, self-directed experiences.

Previously, Anil served as Chief Marketing Officer at Bango, having co-founded the company in 1999. Before starting Bango, he led business development and marketing at Cyberlife Technology, one of the first AI-based games technology developers, where he launched Creatures, the pioneering artificial life game.

Anil holds a master’s degree in Artificial Intelligence from the University of Essex. Early in his career, he ran product marketing for AI programming languages at Logotron, a first generation AI technology company.

• Ghiradelli or Godiva? Cadbury Twirl
• Liverpool United or FC Barcelona? Watford FC!
• Beyonce or The Beatles? Don’t you mean Bach or Beethoven?