Target your social ad campaigns with custom audiences built from industrywide purchase data.
Bango Audiences are built by analyzing purchase behavior from billions of dollars of consumer spending, across millions of online transactions. App developers, brands and agencies use these privacy compliant custom audiences to target their user acquisition campaigns, increasing the conversion rate of new payers, enabling faster revenue generation.
Bango Audiences are shared to your TikTok, Facebook, Instagram and Google Ad account and/or media agencies, without any integration required. Reach new payers with Bango Audiences today
- Over 95% higher ROAS versus targeting with first-party data or social ad platform based audiences
- Target ads with industrywide purchase data to increase conversions throughout the funnel
- Focus your campaigns on users who are proven to pay for similar content and generate more revenue
- Start using Bango Audiences immediately, no integration required
- Safe, secure, compliant with GDPR and other relevant data regulations
It’s easier to acquire payers when you have the right targeting data.
Bango Audiences provide a unique, innovative way to reach new payers. They are simple to apply to your campaigns, putting your ads directly in front of payers.
Select Bango Audiences based on spending behavior, app category and campaign region
Bango Audiences are immediately available in your TikTok or Facebook Ad Account to target your ads
Apply Bango Audiences to your TikTok or Facebook campaign in one-click
Don’t just take our word for it…
“NEXON have increased ROAS and decreased CPI by targeting our campaigns with Bango Audiences.
Bango Audiences use purchase behavior targeting to get our ads straight to payers. This has proven to be a powerful tool in NEXON’s paying user acquisition strategy which we are applying to an increasing range of titles and acquisition campaigns.”
Mr Lee WooChang, Team Manager UA Department at Nexon.
Read the case study
Joon Ho Shin, CEO at Ubis said:
“Bango Audiences delivered great value from our TikTok Ad campaign. We acquired 30K users when launching our RPG app Genesis into a new market.
Using Bango Audiences to target our TikTok ads to high value payers in similar titles, supported by expert campaign support from Bango, we were able to break into a new region with a high conversion to install and low CPI.”
Dirk Lueth, Co-founder at Upland, said
“The ROAS from our campaigns targeted with Bango Audiences outperformed Facebook’s AAA audiences by 95%. We increased ROAS and decreased CPA of high LTV users with Bango Audiences, a UA dream.
Our mobile app marketing agency are able to easily apply these custom audiences to target our Facebook UA campaigns at new high spending payers. We continue to expand our use of Bango Audiences to grow our global paying user base, they really are an innovation in paying user acquisition!”
Lucas Martin, Project Manager at Nimble Neuron, said:
“Wow! We doubled paying users for our strategy games and those we acquired were more engaged at every level of the game, simply by adding one step to our Facebook marketing campaigns. It was simple to add the Bango Audience of paying users.
We’re really pleased with the results and are looking forward to using more Bango Audiences. Targeting campaigns to new audiences of users with a history of paying for similar apps is a great short cut for app developers to grow revenue.”
Increase the conversion from install to payers by up to 9X
Scale your purchase behavior-based ad targeting and skyrocket your paying user base. Target your Facebook, Instagram, TikTok and Google ads at the people most likely to pay.